Content & Insights Lead
JobLeads
Content and Community Engagement Manager
ZEAL Network SE
full-time
Posted on:
Location: 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop organic social media content plans aligned with paid media campaigns
- Create native, engaging content around dream houses, winners, raffles, and team activities
- Collaborate across teams (brand, performance, creative, production) to deliver integrated campaigns
- Build and manage a reliable network of content creators and influencers
- Identify, brief, and manage collaborations with influencers from micro to national scale
- Monitor channels, manage communities, and foster user engagement with an approachable brand voice
- Track performance of campaigns and creator partnerships, optimizing based on insights
- Ensure brand consistency and visual quality across all social media output
Requirements
- Social native with intuitive understanding of platforms, trends, memes, sounds, formats, and algorithm mechanics
- Experience in building integrated content calendars aligned with paid initiatives
- Proficiency in quick-turnaround editing tools (e.g. Canva) for mobile-first video, image editing, and subtitling
- Fluent in both German and English with ability to adapt brand voice to community interactions in a warm, accessible way
- Skilled in sparking, moderating, and sustaining dialogue with users to build engagement
- Strong eye for aesthetics, layout, and maintaining brand consistency across visuals
- Experience identifying, evaluating, and engaging the right creators for campaign goals, ideally with an existing network
- Strong communication and interpersonal skills for managing creator relations, negotiating collaborations, and aligning deliverables
- Demonstrated ability to brief creators and co-produce content within brand guidelines
- Excellent project management skills to juggle multiple content streams, creator partnerships, and deadlines in a fast-paced environment
