Senior Manager, Marketing Operations

Zapier

Manager of Marketing Operations at Zapier, architecting AI-forward systems and processes. Transforming how Zapier manages and activates leads across various market segments.

Posted 6/3/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $192,000 - $287,000 per yearWebsite

About the role

Key responsibilities & impact

Own and optimize Zapier’s marketing operations infrastructure, including campaign operations, lead management, attribution, automation, and reporting.
Partner with Demand Gen, Product Marketing, Sales, and RevOps to ensure seamless lead flow, accurate data capture, and efficient funnel management.
Build and maintain scalable processes and systems improving campaign execution, reporting accuracy, and operational efficiency.
Manage marketing automation and CRM workflows, including lead scoring, routing, lifecycle management, segmentation, and nurture programs.
Develop dashboards and reporting frameworks for funnel performance, campaign effectiveness, pipeline contribution, and ROI.
Identify operational bottlenecks and proactively recommend improvements increasing speed, scalability, and marketing impact.
Support experimentation and growth initiatives ensuring clean data, reliable attribution, and operational readiness.
Document processes, establish operational best practices, and create durable systems for scalable marketing organization.
Collaborate with external vendors and internal systems teams to evaluate, implement, and optimize marketing technology and tooling.
Drive alignment across Marketing, Sales, and RevOps through strong communication, operational rigor, and shared visibility into performance metrics.

Requirements

What you’ll need

7+ years of experience in marketing operations, RevOps, or demand generation operations within a B2B SaaS environment.
4+ years in a leadership position, where you’ve mentored and upleveled individual contributors.
Experience rebuilding or significantly transforming marketing operations and GTM systems in a high-growth B2B SaaS environment.
AI-forward in operations, automation, workflows, and scale, actively looking to reduce manual work and increase organizational leverage.
HubSpot expert with deep production experience in lead scoring, routing, lifecycle management, and campaign operations.
Understanding operational complexity supporting multiple customer segments — from SMB self-serve motions to enterprise sales-assisted funnels.
Worked with large-scale lead volumes, designing systems that maintain speed, accuracy, and visibility across millions of records and touchpoints.
Comfortable balancing long-term systems architecture with short-term business needs and fast-moving execution.
Deep experience with marketing automation, CRM systems, lead routing, attribution, campaign operations, and reporting infrastructure.
Experience managing complex workflows and building scalable systems that support growth across multiple teams and channels.
Detail-oriented and process-driven, but pragmatic in a fast-paced environment.
Clear communication with both technical and non-technical stakeholders, translating operational complexity into actionable insights.
Thriving in a remote, asynchronous environment, and balancing strategic thinking with hands-on execution.

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationslead managementattributionautomationreportinglead scoringlifecycle managementsegmentationcampaign operationsGTM systems

Soft Skills

leadershipmentoringcommunicationdetail-orientedprocess-drivenstrategic thinkinghands-on executioncollaborationproblem-solvingadaptability