Demand Generation Manager

Zapier

. Define and execute signal-led outbound strategy for enterprise accounts .

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $144,000 - $215,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Define and execute signal-led outbound strategy for enterprise accounts
Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won
Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases
Design account-based plays for high-value targets
Partner directly with Sales to align campaigns with active deal motion
Run three or more experiments per week across messaging, channels, offers, and timing
Use AI tools to accelerate execution and build repeatable, scalable workflows

Requirements

What you’ll need

5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
A background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
Experience running integrated, complex campaigns across digital, events, and partner channels
Ability to read product usage, intent, firmographic signals as buyer context
Experience running structured experiments and treating misses as data
Built campaigns that Sales adopts: sequences, messaging frameworks, and playbooks that scale
An AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
Comfortable building campaigns for segments without established playbooks
Hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage), ABM platforms (Demandbase, 6sense), and enrichment tools (Clay, ZoomInfo, Apollo).

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingenterprise demand generationoutbound marketingcampaign managementaccount-based marketingdata analysisexperiment designAI utilizationpipeline managementmessaging frameworks

Soft Skills

strategic thinkingcollaborationcommunicationadaptabilityproblem-solvingcreativityanalytical skillsproject managementleadershipcustomer focus