Director, Product Marketing

Zapier

. Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $231,800 - $347,700 per yearWebsite

About the role

Key responsibilities & impact

Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs
Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantage
Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needs
Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenue
Lead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentation
Drive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first world
Ensure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through close

Requirements

What you’ll need

8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTM
Led and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fast
Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaigns
Strong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moat
Understand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processes
Experience evolving GTM models before, moving from big launches to more iterative, continuous release cycles
Excited about AI, not just as a feature, but as a fundamental shift in how products are built, marketed, and sold
High bar for clarity and quality, and you push teams to communicate simply, even when the product is complex.

Benefits

Comp & perks

Competitive: Zapier pays well among the technology sector.
Equitable: Consistent pay practices; Pay for impact
Simple: Pay is well understood, and pay practices are built for scale.
Transparent: Zapiens know how pay works, including how their pay is determined.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B SaaSGTM strategyAI marketingmessagingcampaign developmentroadmap prioritizationiterative release cyclesperformance managementteam leadership

Soft Skills

strategic thinkinghands-on approachproduct intuitioncommunicationcollaborationinfluenceclarityquality focusadaptabilityexperimentation