Marketing Analytics Analyst

ZALORA Group

Marketing Analytics Analyst at ZALORA utilizing data insights for strategic decision-making. Focusing on customer metrics to drive marketing effectiveness in a hybrid work environment.

Posted 7/17/2026full-timeMuntinlupa City • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic analysis and marketing analytics, utilizing statistical techniques to drive customer targeting and campaign effectiveness. Proficient in managing projects and stakeholder relationships while optimizing marketing performance through data-driven insights.

Highest-signal resume keywords

Marketing AnalyticsStatistical ClusteringSQLTableauProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical ClusteringRFM SegmentationMarket Basket AnalysisRegression ModellingPropensity ModellingKPI TrackingPost-Campaign AnalysisBudget ManagementData AnalysisConsumer Behaviour Analysis

Soft Skills

Project ManagementStakeholder ManagementStrong CommunicationInitiativeAbility to Perform Under Pressure

Tools & Technologies

TableauSQLSASRPython

Industry Keywords

MarketingBusiness ResultsCustomer TargetingCampaign EffectivenessPerformance KPIs

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Strategic Analysis: Which metrics have the biggest impact on our customers and business results? Which KPIs are most critical in ‘moving the needle’ when it comes to our scaling new user growth by keeping efficiency in place. With the data at hand, what trends can we uncover to understand our channels and consumer behaviour better and reactively address their needs? How do we optimally operationalize the measurement of these KPIs on an ongoing basis?
Planning: Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling. Predict when and what customers will buy and help to build effective and high converting SKU list for landing pages.
Hygiene / Operations: Track critical performance KPIs and perform post-campaign analysis. Track and measure customer quality and migration / brand health. Track effectiveness of promotions. Daily report preparations. Closely work with finance on budget allocation, tracking and management.
Project Management / Martech: Manage strategic projects and transformations within Marketing. Respond to changing market trends and requirements by keeping an eye out for new practices and technologies that will improve and optimize the marketing department’s performance.

Requirements

What you’ll need

Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields
Minimum 4 years working experience in a related field or management consulting
Has a strong technical background.
Proficiency in Tableau and any of these programming languages SQL / SAS/ R / Python is preferred
Previous marketing analytics experience is preferred
Great project and stakeholder management skills, as well as strong communications skills
High level of initiative with a good ability to perform under time pressure or tight deadlines

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities