Senior Analyst – Marketing Analytics

ZALORA Group

Senior Analyst in Marketing Analytics at ZALORA focused on strategic analysis to drive marketing initiatives. Leveraging data insights to optimize projects and enhance marketing performance.

Posted 6/1/2026full-timeMuntinlupa City • 🇵🇭 PhilippinesSeniorWebsite

ATS Keywords

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Hard Skills

statistical clusteringRFM segmentationmarket basket analysisaffinity analysisdecile analysisregression modellingpropensity modellingTableauSQLSAS

Soft Skills

project managementstakeholder managementcommunicationinitiativeability to perform under pressuretime management

Tools & Technologies

Martech

Industry Keywords

marketing analyticsdata driven decisionsperformance KPIspost-campaign analysis

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

This role will be focused on strategic, longterm and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project Management initiatives
Strategic Analysis: Which metrics have the biggest impact on our customers and business results?
Planning: Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling
Hygiene / Operations: Track critical performance KPIs and perform post-campaign analysis
Project Management / Martech: Manage strategic projects and transformations within Marketing

Requirements

What you’ll need

Minimum 4 years working experience in a related field or management consulting
Has a strong technical background
Proficiency in Tableau and any of these programming languages SQL / SAS/ R / Python is preferred
Previous marketing analytics experience is preferred
Great project and stakeholder management skills, as well as strong communications skills
High level of initiative with a good ability to perform under time pressure or tight deadlines
Minimally a Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities