Senior Performance Marketing Analyst
ZALORA Group
full-time
Posted on:
Location Type: Hybrid
Location: Kuala Lumpur • 🇲🇾 Malaysia
Visit company websiteJob Level
Senior
About the role
- Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
- Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track campaign performance, analyze key metrics (CAC, aCAC, CIR, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
- Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
- Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.
- Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
- Collaborate closely with content and design teams to develop and optimize ad visuals and copy for performance-driven results.
- Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 year of hands-on experience in performance marketing (in-house or agency).
- Proven experience with ad optimization and ROI-driven campaign management.
- Proficient in Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, and analytics tools such as Mixpanel and Looker.
- Skilled in budget planning, performance tracking, and data analysis.
- Amenable to report to a hybrid work setup.
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingad optimizationcampaign managementdata analysisA/B testingbudget planningperformance tracking
Soft skills
collaborationcommunicationorganizational skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications