Senior Analyst, Loyalty Promotions – Activations

Yum! Center for Global Franchise Excellence

Senior Analyst supporting Taco Bell's digital loyalty offers, promotions, challenges, and activations. Collaborating across teams to ensure successful launch and operation.

Posted 7/24/2026full-timeIrvine • California • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing loyalty program configurations and promotional mechanics, ensuring accurate campaign setups and effective troubleshooting. Proficient in collaborating with cross-functional teams to translate business requirements into actionable marketing strategies.

Highest-signal resume keywords

Digital Marketing OperationsLoyalty Program ManagementAudience SegmentationCampaign Testing and QAZeta/Marigold Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ConfigurationOffer LogicTroubleshootingData AnalysisHTML/CSSAPIsConfiguration AuditsPromotional SetupOperational HandoffsTesting Processes

Soft Skills

CollaborationProblem-SolvingCommunicationAttention to DetailDocumentation

Tools & Technologies

Zeta/MarigoldByte CommerceBrazeTreasure DataJIRAConfluence

Industry Keywords

Loyalty ProgramsCRME-CommercePromotionsDigital Promotions

About the role

Key responsibilities & impact

Execute day-to-day configuration and activation support for loyalty offers, rewards, challenges, and promotional mechanics across Zeta/Marigold and Byte Commerce.
Translate business requirements into accurate loyalty configuration, audience eligibility, offer logic, timing, launch plans, dependencies, and QA requirements.
Partner with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, Operations, agencies, and vendors to confirm feasibility, testing needs, and launch readiness.
Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the intended customer experience.
Troubleshoot loyalty activation issues, identify root causes, and coordinate resolution across internal and vendor teams.
Maintain documentation for campaign setup, dependencies, QA steps, platform limitations, handoffs, and repeatable procedures; support post-launch validation by documenting learnings and recommending improvements for future activations.

Requirements

What you’ll need

4+ years of experience in digital marketing operations, loyalty programs, CRM, e-commerce, promotions, platform configuration, or a related function.
Degree or equivalent years of experience in Marketing, Business, Technology, Information Systems, or a related field.
Experience translating campaign or business requirements into platform setup, QA criteria, launch execution, and operational handoffs.
Experience with audience segmentation, eligibility rules, offer mechanics, reward logic, configuration audits, troubleshooting, and testing/QA processes.
Experience with loyalty platforms, CRM/campaign tools, CDP/audience segmentation tools, offer configuration, or digital promotion systems; Zeta/Marigold, Byte Commerce, Braze, Treasure Data, JIRA, or Confluence is a plus.
Basic understanding of data, relational concepts, HTML/CSS, APIs, or technical troubleshooting is a plus.

Benefits

Comp & perks

Hybrid work schedule and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Tuition reimbursement and education benefits
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and... honestly, too many good benefits to name