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Yum! Center for Global Franchise Excellence

Senior Brand Strategist

Yum! Center for Global Franchise Excellence

Senior Brand Strategist shaping high-profile brand strategies focused on growth and innovation at Yum! Brands.

Posted 7/16/2026full-timeSanta Ana • California • 🇺🇸 United StatesSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic brand positioning and marketing science, with a strong emphasis on storytelling and case study development. Proven ability to manage teams and collaborate effectively in a fast-paced, international environment.

Highest-signal resume keywords
Strategic Consultancy ExperienceStorytelling SkillsTeam Management SkillsPortfolio DevelopmentCultural Insight Application

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
AdvertisingMarketingPsychologyAnthropologySociologyTrend AnalysisCase Study DevelopmentStrategic ThinkingBrand StrategyData Strategy
Soft Skills
Slick WritingCollaborationCreative ThinkingCommunication
Industry Keywords
Brand PositioningMarketing ScienceInnovationInternational TravelConsumer Insights

About the role

Key responsibilities & impact
  • Collider Lab is a tight-knit group of brand strategists, data strategists and marketers that work entirely on the creation of high profile, business-changing strategies in dozens of countries around the world.
  • We leverage the power of culture to position brands, and modern marketing science to make them grow faster.
  • We also focus purposefully and intently on growing everyone’s strategic and team management skills.
  • Each team is led by a Senior Strategist and is supported by at least one Strategist and one Director of Strategy.
  • Every project is nourished with the ideas of the Collider braintrust and no one is ever left on their own.

Requirements

What you’ll need
  • Degrees in Advertising, Marketing, Psychology, Anthropology, Sociology or pretty much anything interesting
  • 6+ years of experience at a Strategic / Trend Consultancy, Advertising Agency, or Innovation company
  • Case studies that show uncommon thinking
  • Able to provide a portfolio covering past work experience
  • Slick writing and storytelling skills
  • Being a fan, but not a total devotee of Byron Sharp, Jenni Romaniuk, Douglas Holt, Daniel Kahneman, Winnie the Pooh or anyone else with deep thoughts
  • Must live in the U.S.
  • Preference for candidates in Orange County / Los Angeles area
  • May involve international travel on select projects

Benefits

Comp & perks
  • Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan).
  • Yum! also provides short-term disability, long-term disability, and life insurance.
  • Employees may enroll in our 401(k) plan.
  • Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year.