Senior Own Channel Manager

Yum! Center for Global Franchise Excellence

Lead growth and performance of KFC Thailand’s e-commerce platforms, driving digital transactions and customer experience. Build a strong direct-to-consumer ecosystem and strengthen customer loyalty.

Posted 7/15/2026full-time🇹🇭 ThailandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in E-commerce Funnel Optimization and Website/App Performance, with a strong focus on driving online sales, conversion rates, and customer lifecycle management. Proficient in leveraging data analytics to enhance user experience and optimize marketing campaigns across digital platforms.

Highest-signal resume keywords

E-Commerce Funnel OptimizationWebsite/App PerformanceCustomer Lifecycle ManagementData-Driven Decision MakingFluent in Thai and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI ManagementConversion Rate OptimizationA/B TestingCustomer Data AnalysisUX/UI ImprovementSales Growth StrategiesTraffic ScalingMerchandisingLoyalty IntegrationPerformance Marketing

Soft Skills

Cross-Functional CollaborationInfluencing SkillsAnalytical Mindset

Industry Keywords

E-CommerceDigital MarketingOnline BusinessQSRRetailHigh-Volume Consumer Business

About the role

Key responsibilities & impact

Own end-to-end KPIs for website & app performance: Sales, transactions, AOV, conversion rate
Drive penetration and growth of own channels vs aggregators
Identify opportunities to scale traffic, conversion, and repeat purchase
Lead optimization of the end-to-end ordering journey (browse → checkout → payment → fulfilment)
Improve UX/UI and reduce friction across the funnel
Ensure seamless and reliable customer experience across all devices
Ensure all marketing campaigns are fully optimized for own channels
Drive visibility, merchandising, and in-platform promotions
Partner with Brand & Campaign teams to maximize owned channel impact
Leverage customer data to drive repeat purchases
Increase frequency and CLV
Support personalization initiatives (offers, targeting, journey triggers) on web/app
Work closely with Digital/Product teams to prioritize roadmap based on business needs
Enhance key features (bundling, upsell, payment, loyalty integration)
Monitor and analyze key metrics: Traffic, funnel conversion, drop-offs
Drive test-and-learn initiatives (A/B testing, feature optimization)

Requirements

What you’ll need

7–10 years of experience in e-commerce / digital / performance marketing / online business
Strong expertise in: E-commerce funnel optimization, Website / app performance, Customer lifecycle & CRM basics
Proven track record in driving online sales and conversion
Strong analytical and data-driven mindset
Ability to influence and execute across cross-functional teams
Experience in QSR, retail, or high-volume consumer business is a plus
Fluent in Thai and English

Benefits

Comp & perks

Bring your individuality
Bring your grit and energy
Bring your spirit
Your story
Your drive and your passion