Customer Experience

Yum! Center for Global Franchise Excellence

Marketing role at KFC focusing on customer experience, campaign execution and collaboration with vendors. Leading planning and coordination of marketing materials to drive customer engagement.

Posted 7/15/2026full-time🇹🇭 ThailandJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in coordinating marketing campaigns and managing in-store media materials, ensuring alignment with brand standards and campaign objectives. Proficient in stakeholder management and project execution within fast-paced retail environments.

Highest-signal resume keywords

Campaign ExecutionProject ManagementStakeholder ManagementIn-Store MarketingRetail Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsTrade MarketingCampaign CoordinationContent Accuracy VerificationDigital Signage Familiarity

Soft Skills

Organizational SkillsProactive Problem-SolvingCommunication SkillsAdaptabilityResults-Oriented

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in Communications

Industry Keywords

RetailQSRFMCGMulti-Unit BusinessIn-Store Communication Materials

About the role

Key responsibilities & impact

Lead the planning and coordination of in-store media and POP materials by aligning with campaign owners to ensure timely and effective execution for each campaign window.
Prepare and distribute the monthly In-store media communication Brief, providing a comprehensive summary of all in-store media activities.
Coordinate with vendor partners to ensure timely content uploads and oversee content accuracy across all stores for every campaign window.
Monitor and verify the implementation of in-store communication materials to ensure consistency with campaign objectives and brand standards.
Collaborate cross-functionally with Marketing, Operations, and external vendors to support seamless campaign execution and drive operational excellence.
Drive Channel Strategy through all touch points to build holistic customer experience

Requirements

What you’ll need

Bachelor's degree in marketing, Business Administration, Communications, or a related field.
2–5 years of experience in marketing operations, trade marketing, retail marketing, campaign execution, or a related function.
Experience coordinating marketing campaigns across multiple stakeholders and vendors.
Experience in retail, QSR, FMCG, or multi-unit business environments is preferred.
Familiarity with in-store marketing materials, POP management, and digital signage platforms is an advantage.
Strong project management and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Excellent stakeholder management and communication skills, with the ability to coordinate effectively across cross-functional teams and external partners.
Proactive problem-solving mindset with the ability to identify issues and drive timely resolutions.
Ability to work in a fast-paced environment while maintaining quality and meeting deadlines.
Results-oriented, adaptable, and capable of managing changing priorities.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development