Senior Associate Manager, Digital Commerce Media & Strategic Partnerships

Yum! Center for Global Franchise Excellence

Senior Associate Manager at Taco Bell developing and executing digital partnership initiatives across various platforms. Collaborating with cross-functional teams to enhance brand experiences.

Posted 7/3/2026full-timeIrvine • California • 🇺🇸 United StatesSenior💰 $125,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Support the planning and execution of commerce media and strategic partnership initiatives across Taco Bell's digital ecosystem, including audience activations, integrated campaigns, and partner programs
Collaborate with cross-functional teams including Loyalty, Digital Channels, Brand, Media, CRM, Analytics, Customer Data and Engineering to help execute campaigns and activations that align with business objectives and fan engagement goals
Excel in managing partner relationships by coordinating program planning, activation timelines, deliverables, and ongoing communication with internal and external stakeholders
Support audience activation efforts by partnering with data, CRM, and media teams to execute campaigns across owned and paid digital channels
Coordinate integrated digital and experiential activations across app, loyalty, social, content, and partner touchpoints to help ensure a seamless consumer experience
Monitor program performance, compile campaign results, and share insights and recommendations to support campaign optimization and future activations
Manage project timelines, stakeholder communication, and cross-functional coordination to help ensure successful delivery of partnership and commerce media initiatives

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
8+ years of experience in digital marketing, media, loyalty, partnerships, retail media, or a related discipline
Experience supporting or executing digital media campaigns, with familiarity across channels such as paid social, programmatic, retail media, or other digital advertising platforms
Familiarity with commerce media and digital marketing concepts, including audience activation, targeting, measurement, and performance across owned, paid, and partner channels
Familiarity with marketing and media performance metrics and concepts, including CPM, CPA, ROAS, audience segmentation, match rates, and campaign measurement
Experience working with customer, CRM, or loyalty data to support audience targeting, personalization, and consumer engagement initiatives; exposure to audience onboarding, identity solutions, or clean room environments is a plus
Strong project management, communication, and cross-functional collaboration skills, with experience partnering across Marketing, Digital, Analytics, CRM, Engineering, agencies, or external partners in a fast-paced environment.

Benefits

Comp & perks

Hybrid work schedule (onsite expectation Tues, Wed, Thurs)
Year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Media CampaignsPerformance MetricsCRM Data ManagementAudience TargetingCampaign Optimization

Soft Skills

CommunicationStakeholder ManagementCollaboration