Senior Manager, Growth Marketing

Sr. Manager, Growth Marketing overseeing strategic planning and commercial scaling for Taco Bell’s beverage concept.

Posted 6/29/2026full-timeIrvine • California • 🇺🇸 United StatesSenior💰 $157,100 - $184,900 per yearWebsite

Key responsibilities & impact

Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café.
Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar.
Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team.
Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed.
Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale.
Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept.
Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success.
Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café – some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more.

What you’ll need

Bachelor's Degree required
Minimum of 8+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)
Minimum 3 years in a management/leadership role
Experience in multi-channel retail industry and / or franchised business is a plus
Strong strategic thinking and storytelling abilities
Experience working with and leading cross-functional teams and agency partners
Strong influence and collaboration skills are a must to navigate a highly matrixed organization
Demonstrated leadership, project management, and planning skills
Self-motivated, intellectually curious, and a strong drive for results

Comp & perks

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

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Hard Skills & Tools

Strategic PlanningBrand MarketingProduct MarketingProject ManagementOperations Management

Soft Skills

Strong Influence SkillsCollaboration SkillsStorytelling AbilitiesSelf-MotivatedIntellectually Curious

Certifications

Bachelor's Degree