Brand and Communications Manager

Yum! Center for Global Franchise Excellence

Brand + Comms Manager for Taco Bell supporting franchisees in Central America, executing brand and commercial strategy. Influence marketing across culture, media, and guest experiences.

Posted 6/3/2026full-timeIrvine • California • 🇺🇸 United StatesMid-LevelSenior💰 $137,900 - $152,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the lead marketing partner for Central America markets (Guatemala, Costa Rica, El Salvador, and Panama), supporting franchisees and local marketing teams in planning and executing the Regional Marketing Forum (RMF) calendar
Drive proactive marketing planning across assigned markets, ensuring strong clarity in priorities, campaign timing, media support, and execution readiness
Build capability within franchisee marketing teams by coaching on briefing, planning, agency management, creative evaluation, and performance measurement
Partner with franchisees and cross-functional teams to improve commercial performance through strong marketing execution and disciplined calendar management
Act as the regional subject matter expert for Paid, Owned, and Earned communications, helping shape best practices across media, social, influencer, PR, and content strategy
Help implement more integrated and scalable ways of working across agencies and partners, including Integrated Agency Team (IAT) models where appropriate
Collaborate closely with Digital, Operations, Finance, and Insights teams to ensure marketing decisions are connected to business outcomes
Identify opportunities to simplify complexity and improve repeatability in how marketing operates across markets

Requirements

What you’ll need

5+ years in integrated marketing or media roles, preferably across multiple markets.
Strong background in media strategy, negotiations, and creative deployment across Paid, Owned, and Earned.
Experience managing cross-functional and cross-market teams.
Proven record of leading agency partnerships and delivering efficiency improvements.
Strategic thinker with hands-on capability to review creative and media execution.
Fluency in Spanish is a plus

Benefits

Comp & perks

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

integrated marketingmedia strategycreative deploymentcampaign planningperformance measurementagency managementcontent strategynegotiationsmarketing executioncross-functional team management

Soft Skills

strategic thinkingcoachingcollaborationcommunicationleadershipproblem-solvingcreativityadaptabilityanalytical skillsrelationship management