Chief Marketing Officer – Latin America & Caribbean

Yum! Center for Global Franchise Excellence

Marketing Director for Taco Bell Latin America & the Caribbean responsible for building brand strategy and systems across the region. Leading cultural relevance and performance improvement in the marketing landscape.

Posted 5/6/2026full-timeCalifornia, Florida, Texas • 🇺🇸 United StatesLead💰 $180,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Build a distinctive, culturally relevant brand across LA&C by setting a clear vision for how Taco Bell shows up in each market and pushing for work that breaks through, not blends in
Design and embed a scalable marketing operating system across the region, including briefing, planning, execution, and measurement, so markets can consistently deliver high-quality work
Shift the organization from reactive marketing to proactive planning, ensuring clarity in priorities, calendar, and resource allocation across all markets
Develop and coach marketing leaders across LA&C and franchisee organizations, building capability, confidence, and independence over time
Create strong alignment between marketing, operations, finance, and digital, ensuring marketing decisions are grounded in commercial impact and operational reality
Lead the Regional Marketing Fund (RMF) with discipline, ensuring investments are focused, measurable, and tied to business outcomes
Drive performance through marketing, with a clear link to transactions, mix, and profitability, not just activity or brand metrics
Build and scale integrated ways of working across agencies and partners, including the implementation of an Integrated Agency Team (IAT) model in each market
Operate as a system leader, identifying root causes and building long-term solutions

Requirements

What you’ll need

Minimum 10 years preferred of relevant experience
BA/BS required; MBA preferred
Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry– international and/or franchised business experience highly recommended, experience in Latin America a plus
Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent English
Familiarity with Latin American culture preferred, fluency in Spanish and/or Portuguese preferred
Track record of building enduring, high-impact brands, moving beyond campaign execution
Proven ability to connect brand decisions to transactions, product mix, and margin performance
Experience designing scalable marketing systems and operating models, not dependent on individual effort
Strong people leader with a history of building high-performing, self-sufficient teams
Demonstrated ability to influence senior leaders, franchisees, and cross-functional partners through credibility and consistency
Combines strategic brand vision with disciplined, operational execution

Benefits

Comp & perks

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operating systemscalable marketing systemsbrand strategyperformance marketingtransaction analysisoperational executionresource allocationmeasurement and analyticsmulti-channel retailcampaign execution

Soft Skills

impactful communicationleadershipcoachinginfluencingstrategic visionteam buildingcross-functional collaborationclarity in prioritiescultural relevanceproblem-solving

Certifications

BA/BSMBA