Senior Associate Manager, Integrated Media, Marcom

Yum! Center for Global Franchise Excellence

Taco Bell seeks a Sr. Associate Manager for Integrated Paid Media to lead marketing strategies.

Posted 5/5/2026full-timeIrvine • California • 🇺🇸 United StatesSenior💰 $121,600 - $142,900 per yearWebsite

About the role

Key responsibilities & impact

Execute transaction-driving calendar campaigns using audience-first strategies to support sales and key business priorities like Value and Cantina.
Lead customer growth by partnering with media teams to reach new, light, and lapsed users through a mix of mass and targeted media.
Collaborate closely with Social, Creative, Product/Pillar, and I&A teams to align inputs, ensure strong creative execution, and support KPI development.
Manage day-to-day campaign execution including trafficking, asset delivery, timelines, and cross-functional coordination to ensure campaigns launch smoothly.
Apply data and insights, including audience segmentation and campaign performance, to inform optimizations and improve results over time.
Contribute to test-and-learn initiatives and share key takeaways to support continuous improvement in media performance.
Lead media operations including budget tracking, Upfront coordination, and identification of emerging media opportunities.

Requirements

What you’ll need

Minimum 6+ years of experience with Cross-Channel Media Planning and Media Buying; Linear, Digital, Paid Social, Programmatic experience a plus.
Ideal candidate will possess a deep level of understanding of online and offline media planning to define and rationalize the best channel mix to maximize the reach and impact against our different audiences.
Experience developing integrated campaign plans across Paid, Owned, Earned
Highly motivated and collaborative team player, with excellent partnership and collaboration skills, ability to influence and lead others to drive change and optimize efficiency.
Strategic thinker and fast learner, ability to work in a fast-paced environment while prioritizing multiple projects and meeting time-sensitive goals and deliverables.
Demonstrated passion, experience, and curiosity in data-driven and consumer-centric marketing strategies.
Strong project management, organization, and budgeting skills
Excellent communication and presentation skills with the ability to communicate complex information clearly and succinctly with individuals at all levels of an organization.
Creative thinker and proactive problem solver, experience in content development or content strategy a plus.
Strong organizational skills and a high level of attention to detail

Benefits

Comp & perks

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

ATS Keywords

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Hard Skills & Tools

Cross-Channel Media PlanningMedia BuyingLinear MediaDigital MediaPaid SocialProgrammatic AdvertisingAudience SegmentationCampaign Performance OptimizationIntegrated Campaign PlanningBudget Tracking

Soft Skills

CollaborationInfluencingStrategic ThinkingProject ManagementOrganizationCommunicationPresentation SkillsCreative ThinkingProblem SolvingAttention to Detail