Associate Manager, Digital

Yum! Center for Global Franchise Excellence

Associate Manager in Taco Bell overseeing loyalty programs and promotions. Ensuring flawless execution and alignment with brand strategy across multiple platforms.

Posted 4/29/2026full-timeIrvine • California • 🇺🇸 United StatesJuniorMid-Level💰 $109,400 - $128,600 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end loyalty offer and promotion activations across Marigold, Yum! Promo Service, and ConnectMe platforms—driving accurate deployments, scalable governance, and cross-functional execution for high-visibility brand moments.
Serve as enterprise-wide SME for loyalty configuration, promotional mechanics, and platform capabilities—providing expert guidance to cross-functional partners.
Act as the primary decision-maker for feasibility, timing, risk assessments, and prioritization of loyalty and promotional activations.
Configure and validate rewards, challenges, and complex offer structures, ensuring accuracy, scalability, and alignment with business objectives.
Partner with Product, Technology, and Yum teams to influence platform roadmaps, advocate for Taco Bell requirements, and drive enhancements to loyalty and discount service capabilities.
Act as the lead liaison for major brand moments, guiding configuration, QA planning, cross-team approvals, and timeline management.
Communicate risks, dependencies, blockers, and platform constraints proactively to ensure upstream clarity and avoid operational delays.
Support CRM channel execution by aligning offers with push, in-app inbox, SMS, and Tuesday Drops messaging plans.
Provide thought leadership by evaluating new campaign ideas, promotional mechanics, and operational workflows to improve scale, efficiency, and customer experience.
Establish, document, and maintain governance, standards, and SOPs for loyalty activation, ensuring consistency, audit readiness, and cross-team visibility.
Identify opportunities to streamline production workflows, strengthen quality control, and reduce manual effort through process improvements or tooling enhancements.
Mentor and guide analysts and cross-functional partners, elevating team capability and building shared understanding of loyalty configuration best practices.
Demonstrate calm, structured leadership during high-pressure or rapid-change moments, driving clarity and confidence across teams.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Information Systems, or related field
4+ years of relevant experience in digital marketing, loyalty programs, CRM, or platform configuration
Experience configuring and deploying loyalty or promotional programs (e.g., Marigold, Punchh, or similar platforms)
Strong understanding of relational data, audience segmentation, and offer logic
Experience with e-commerce or digital ordering platforms
Familiarity with A/B or multivariate testing
Experience with project management and documentation tools (e.g., JIRA, Confluence)
Strong communication and stakeholder management skills
Ability to operate autonomously, prioritize effectively, and make decisions in fast-paced environments
Technical proficiency (HTML/CSS) a plus

Benefits

Comp & perks

We do not provide visa sponsorship or immigration support for this position.
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.
We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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Applicant Tracking System Keywords

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Hard Skills & Tools

loyalty program configurationpromotional mechanicsrelational dataaudience segmentationoffer logicHTMLCSSA/B testingmultivariate testingdigital marketing

Soft Skills

communicationstakeholder managementleadershipdecision-makingprioritizationmentoringproblem-solvingteam collaborationadaptabilityprocess improvement