Director, Channel Strategy

Yum! Center for Global Franchise Excellence

Director of Channel Strategy defining how channels drive growth across the guest journey. Leading global direction for channel roles, ensuring acquisition, conversion, and frequency operate as a connected system.

Posted 4/29/2026full-timePlano • Texas • 🇺🇸 United StatesLead💰 $164,500 - $174,240 per yearWebsite

About the role

Key responsibilities & impact

Define the Global Channel Strategy & Roles
Establish the role of each channel across the ecosystem (e.g., owned, marketplace, physical)
Define channel roles, trade-offs, and economics across the guest journey
Ensure channels operate as a connected system, not independent silos
Clarify how channels contribute to acquisition, conversion, and service
Design the Connected Guest Journey
Define how guests move across channels from discovery → purchase → fulfillment
Establish experience principles that guide:
channel interaction
handoffs between channels
continuity and ease of experience
Ensure the system is optimized for conversion, AOV, and overall experience
Establish Global Standards + Local Flexibility
Define what must be globally consistent:
channel roles and interaction
experience principles
measurement approach
Define where markets adapt based on local context:
channel mix
commercial execution
competitive dynamics
Develop clear playbooks and guardrails to enable effective market execution
Lead Channel Measurement & Performance Framework
Define how performance is measured across channels, including:
conversion
AOV
channel mix
contribution / profitability
Ensure decisions are grounded in total system performance, not isolated channel metrics
Partner with Finance and Analytics to align on incrementality and ROI frameworks
Translate Strategy into Actionable Frameworks
Partner with global and market teams to translate strategy into:
channel playbooks
merchandising and conversion frameworks
experience best practices
Ensure outputs are simple, actionable, and scalable across markets
Cross-Functional Leadership & Alignment
Act as a connector across Brand, D&T, Operations, and Finance
Align roadmaps and priorities to ensure coherence across the system
Enable markets to execute more effectively by providing clarity and structure
What This Role Owns
Global channel strategy across the ecosystem
Channel roles, interaction, and economics
Connected guest journey and experience principles
Channel measurement framework (conversion, AOV, mix, contribution)
Global standards and scalable playbooks

Requirements

What you’ll need

8-12 years of experience in omnichannel, ecommerce, or marketplace strategy
Deep understanding of how to drive conversion, AOV, and channel economics
Ability to think in systems, not individual channels
Experience working across owned, marketplace, and physical environments
Proven ability to translate complex strategy into clear, actionable frameworks
Strong cross-functional leadership in matrixed organizations
Bias toward commercial impact and practical application
Plus: QSR experience and global roles

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Yum! Center for Global Franchise Excellence Website LinkedIn All Job Openings 1 - 10 employees 🤝 B2B 🛍️ eCommerce 🛒 Retail B2B
eCommerce
Retail Yum! Center for Global Franchise Excellence is part of Yum! Brands, Inc. , which operates a global network of over 60,000 restaurants under well-known brands such as KFC, Taco Bell, and Pizza Hut. Focused on building and partnering with franchise operators, the center aims to foster growth and excellence in franchising, while emphasizing sustainability and corporate responsibility across its operations in more than 155 countries. Director, Channel Strategy 🔥 35 minutes ago 🏢🏡 Plano – Hybrid 💵 $164.5k - $174.2k / year ⏰ Full Time 🔴 Lead 👔 Director Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Define the Global Channel Strategy & Roles
Establish the role of each channel across the ecosystem (e.g., owned, marketplace, physical)
Define channel roles, trade-offs, and economics across the guest journey
Ensure channels operate as a connected system, not independent silos
Clarify how channels contribute to acquisition, conversion, and service
Design the Connected Guest Journey
Define how guests move across channels from discovery → purchase → fulfillment
Establish experience principles that guide:
channel interaction
handoffs between channels
continuity and ease of experience
Ensure the system is optimized for conversion, AOV, and overall experience
Establish Global Standards + Local Flexibility
Define what must be globally consistent:
channel roles and interaction
experience principles
measurement approach
Define where markets adapt based on local context:
channel mix
commercial execution
competitive dynamics
Develop clear playbooks and guardrails to enable effective market execution
Lead Channel Measurement & Performance Framework
Define how performance is measured across channels, including:
conversion
AOV
channel mix
contribution / profitability
Ensure decisions are grounded in total system performance, not isolated channel metrics
Partner with Finance and Analytics to align on incrementality and ROI frameworks
Translate Strategy into Actionable Frameworks
Partner with global and market teams to translate strategy into:
channel playbooks
merchandising and conversion frameworks
experience best practices
Ensure outputs are simple, actionable, and scalable across markets
Cross-Functional Leadership & Alignment
Act as a connector across Brand, D&T, Operations, and Finance
Align roadmaps and priorities to ensure coherence across the system
Enable markets to execute more effectively by providing clarity and structure
What This Role Owns
Global channel strategy across the ecosystem
Channel roles, interaction, and economics
Connected guest journey and experience principles
Channel measurement framework (conversion, AOV, mix, contribution)
Global standards and scalable playbooks 🎯 Requirements
8-12 years of experience in omnichannel, ecommerce, or marketplace strategy
Deep understanding of how to drive conversion, AOV, and channel economics
Ability to think in systems, not individual channels
Experience working across owned, marketplace, and physical environments
Proven ability to translate complex strategy into clear, actionable frameworks
Strong cross-functional leadership in matrixed organizations
Bias toward commercial impact and practical application
Plus: QSR experience and global roles Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director of Pricing 🕒 March 26 Berkshire Hathaway Homestate Companies - Workers Compensation Division 501 - 1000 💸 Finance 🤝 B2B Website LinkedIn All Job Openings Director of Pricing leading actuarial strategies and enhancing pricing models for a company's objectives. Engaging with industry professionals while ensuring compliance and analytical standards. 🏢🏡 Plano – Hybrid 💵 $179k - $227.9k / year ⏰ Full Time 🔴 Lead 👔 Director Director of Reserving 🕒 March 24 Berkshire Hathaway Homestate Companies - Workers Compensation Division 501 - 1000 💸 Finance 🤝 B2B Website LinkedIn All Job Openings Director of Reserving overseeing actuarial analysis within Workers Compensation Division at Berkshire Hathaway. Conducting key driver research and reporting findings to Senior Leadership. 🏢🏡 Plano – Hybrid 💵 $179k - $227.9k / year ⏰ Full Time 🔴 Lead 👔 Director Director, Preconstruction 🕒 February 25 Sevan Multi-Site Solutions 501 - 1000 🏠 Real Estate Website LinkedIn All Job Openings Director of Preconstruction at Sevan Multi-Site Solutions leading estimating and pricing strategies for various sectors. Responsible for managing proposals and procurement processes with a focus on government and commercial projects. 🏢🏡 Plano – Hybrid 💵 $145k - $165k / year 💰 Series A on 2019-12 ⏰ Full Time 🔴 Lead 👔 Director Director, Digital Analytics 🕒 February 7 Sally Beauty 10,000+ employees 💄 Beauty 🛒 Retail Website LinkedIn All Job Openings Analytics leadership role at Sally Beauty leading digital growth initiatives. Establishing frameworks, driving customer understanding, and managing analytics teams. 🏢🏡 Plano – Hybrid ⏰ Full Time 🔴 Lead 👔 Director 🦅 H1B Visa Sponsor View More Director Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

omnichannel strategyecommerce strategymarketplace strategychannel measurement frameworkconversion optimizationaverage order value (AOV)channel economicsperformance measurementplaybook developmentexperience design

Soft Skills

cross-functional leadershipsystem thinkingstrategic translationcommercial impact focusclarity and structure provisioncollaborationcommunicationproblem-solvingadaptabilityorganizational alignment