Omnichannel Growth Lead

Yum! Center for Global Franchise Excellence

Omnichannel Growth Lead optimizing commercial strategies across digital and physical channels for KFC North Asia. Leading initiatives to maximize sales growth and channel profitability in those regions.

Posted 4/27/2026full-timeSingapore • 🇸🇬 SingaporeSeniorWebsite

About the role

Key responsibilities & impact

Lead the regional strategy to integrate digital and physical channels, ensuring a seamless and high-converting customer journey across Kiosk, App, Web, and Delivery.
Partner with the Retail & Menu Strategy teams to take product innovations and "orchestrate" their activation across all channels to maximize reach and conversion.
Define the strategic role and priority for each sales channel to drive overall business performance and digital sales mix.
Lead the partnership with 3rd party delivery aggregators to maximize growth opportunities and optimize the commercial delivery model.
Define and track key performance metrics to drive the discipline of consistent channel growth and business targets.
Leverage data and business analytics to optimize profitability, including average ticket value, gross margin, and channel-specific promotional mechanics.
Establish performance dashboards and frameworks to provide sharp, executive-level business recommendations that influence regional strategy.
Lead the commercial roadmap for next-gen digital platforms and restaurant technology to ensure they deliver immediate business ROI.
Drive the regional loyalty and CRM strategy to increase customer frequency, engagement, and long-term lifetime value.
Champion a reliable and easy ordering experience across all platforms, identifying opportunities for user experience enhancements and channel optimization.
Act as the primary subject matter expert and advisor to franchisees on omnichannel marketing opportunities and commercial challenges.
Lead a culture of best-practice sharing across the region, partnering with global digital teams to import and export proven growth strategies.
Work closely with Tech, Operations, and Finance teams to ensure the digital ecosystem supports the broader business modernization goals.

Requirements

What you’ll need

Tertiary level education in Business, Marketing, Technology, or a related field.
Minimum 10 years of experience in e-Commerce, digital platforms, or commercial leadership, preferably within QSR, FMCG, or retail.
A seasoned commercial leader with a proven track record of driving P&L growth and business performance through digital channels.
Strong analytical skills with the ability to translate complex data into sharp, executive-level business recommendations.
High level of maturity and credibility to influence franchise partners and senior regional stakeholders.
A track record of both strategic planning and galvanizing cross-functional teams (Tech, Ops, Marketing) to deliver executional excellence.
A growth and experimental mindset—not afraid to test hypotheses and stretch boundaries to achieve results.
Excellent interpersonal and communication skills with the ability to work effectively across diverse cultural backgrounds.
A high-energy "people grower" committed to building capability and leading teams toward a shared vision.
Assertive, with the confidence to be a voice of authority for the brand’s commercial and digital interests.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Yum! Center for Global Franchise Excellence Website LinkedIn All Job Openings 1 - 10 employees 🤝 B2B 🛍️ eCommerce 🛒 Retail B2B
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Retail Yum! Center for Global Franchise Excellence is part of Yum! Brands, Inc. , which operates a global network of over 60,000 restaurants under well-known brands such as KFC, Taco Bell, and Pizza Hut. Focused on building and partnering with franchise operators, the center aims to foster growth and excellence in franchising, while emphasizing sustainability and corporate responsibility across its operations in more than 155 countries. Omnichannel Growth Lead 🔥 42 minutes ago 🏢🏡 Singapore – Hybrid ⏰ Full Time 🟠 Senior 📈 Growth Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead the regional strategy to integrate digital and physical channels, ensuring a seamless and high-converting customer journey across Kiosk, App, Web, and Delivery.
Partner with the Retail & Menu Strategy teams to take product innovations and "orchestrate" their activation across all channels to maximize reach and conversion.
Define the strategic role and priority for each sales channel to drive overall business performance and digital sales mix.
Lead the partnership with 3rd party delivery aggregators to maximize growth opportunities and optimize the commercial delivery model.
Define and track key performance metrics to drive the discipline of consistent channel growth and business targets.
Leverage data and business analytics to optimize profitability, including average ticket value, gross margin, and channel-specific promotional mechanics.
Establish performance dashboards and frameworks to provide sharp, executive-level business recommendations that influence regional strategy.
Lead the commercial roadmap for next-gen digital platforms and restaurant technology to ensure they deliver immediate business ROI.
Drive the regional loyalty and CRM strategy to increase customer frequency, engagement, and long-term lifetime value.
Champion a reliable and easy ordering experience across all platforms, identifying opportunities for user experience enhancements and channel optimization.
Act as the primary subject matter expert and advisor to franchisees on omnichannel marketing opportunities and commercial challenges.
Lead a culture of best-practice sharing across the region, partnering with global digital teams to import and export proven growth strategies.
Work closely with Tech, Operations, and Finance teams to ensure the digital ecosystem supports the broader business modernization goals. 🎯 Requirements
Tertiary level education in Business, Marketing, Technology, or a related field.
Minimum 10 years of experience in e-Commerce, digital platforms, or commercial leadership, preferably within QSR, FMCG, or retail.
A seasoned commercial leader with a proven track record of driving P&L growth and business performance through digital channels.
Strong analytical skills with the ability to translate complex data into sharp, executive-level business recommendations.
High level of maturity and credibility to influence franchise partners and senior regional stakeholders.
A track record of both strategic planning and galvanizing cross-functional teams (Tech, Ops, Marketing) to deliver executional excellence.
A growth and experimental mindset—not afraid to test hypotheses and stretch boundaries to achieve results.
Excellent interpersonal and communication skills with the ability to work effectively across diverse cultural backgrounds.
A high-energy "people grower" committed to building capability and leading teams toward a shared vision.
Assertive, with the confidence to be a voice of authority for the brand’s commercial and digital interests. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Supply Growth Manager, GCR 🕒 March 31 applike group 51 - 200 🎮 Gaming Website LinkedIn All Job Openings Senior Supply Growth Manager responsible for managing app publisher partnerships. Driving mutual revenue growth and building strong partner relationships in Singapore. 🏢🏡 Singapore – Hybrid ⏰ Full Time 🟠 Senior 📈 Growth Marketing 🗣️🇨🇳 Chinese Required Commercial Leader – APAC Growth Market 🕒 March 30 Fortive 10,000+ employees 🔧 Hardware 🤝 B2B ⚡ Energy Website LinkedIn All Job Openings Commercial Leader managing strategic expansion across Asia-Pacific for a technology company. Leading P&L accountability, customer relationships, and team development in high-growth sectors. 🏢🏡 Singapore – Hybrid 💰 $1.3G Post-IPO Debt - Fortive on 2024-02 ⏰ Full Time 🟠 Senior 📈 Growth Marketing Senior Demand Growth Manager 🕒 March 30 applike group 51 - 200 🎮 Gaming Website LinkedIn All Job Openings Senior Demand Growth Manager driving advertiser revenue growth for adjoe. Establishing strong relations with mobile gaming and app advertisers in GCR and beyond. 🏢🏡 Singapore – Hybrid ⏰ Full Time 🟠 Senior 📈 Growth Marketing 🗣️🇨🇳 Chinese Required Growth Lead 🕒 March 18 MLabs 51 - 200 Website LinkedIn All Job Openings Growth Lead responsible for expanding partner ecosystem and platform adoption at a prime broker in decentralized finance. Managing institutional user onboarding and strategic partnerships in the DeFi space. 🏢🏡 Singapore – Hybrid ⏰ Full Time 🟠 Senior 📈 Growth Marketing Field Marketing Manager, Growth Markets – APAC 🕒 March 12 Cohesity 1001 - 5000 🔒 Cybersecurity Website LinkedIn All Job Openings Field Marketing Manager developing marketing strategies for growth markets in ASEAN and Greater China. Collaborating with sales leadership to drive pipeline growth for AI-powered data security solutions. 🏢🏡 Singapore – Hybrid ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing 🗣️🇨🇳 Chinese Required View More Growth Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

e-Commercedigital platformsbusiness analyticsperformance metricsP&L growthchannel optimizationcustomer journeyloyalty strategyCRM strategyrestaurant technology

Soft Skills

analytical skillsinterpersonal skillscommunication skillsstrategic planningcross-functional collaborationinfluencing skillsleadershipgrowth mindsetexecutional excellencecultural awareness