Head of E-Commerce, CRM, Media

Yum! Center for Global Franchise Excellence

Head of E-Commerce, CRM & Media at KFC Thailand driving customer engagement and digital ordering processes. Leading strategic growth initiatives with a focus on data-driven loyalty programs.

Posted 4/27/2026full-time🇹🇭 ThailandLeadWebsite

About the role

Key responsibilities & impact

Lead the strategy, growth, and execution of KFC Thailand’s e-Commerce growth agenda
Partner with the marketing leadership team to develop and execute KFC Thailand’s marketing vision
Collaborate with the head of product to align and execute KFC Thailand’s digital and technology road map
Build strong cross-functional relationships at all levels and foster and inclusive and team first culture
Regularly engage with key franchisee stakeholders to bring them on our transformation journey
Identify and trial AI powered tools that can improve team efficiency and customer digital experience
Leverage data and insights from all sources to drive ongoing prioritization and improvement across the entire e-commerce program
Lead performance marketing strategy and media plan to deliver overall marketing plan effectiveness
Lead CRM strategy and long-term vision for KFC to grow same consumer sales growth, customer loyalty, and maximize “Customer Lifetime Value”
Coach and develop a high performing team of talented e-commerce and media marketers
Ensure day to day operational excellence across media, aggregators, Kiosks, app/web, and loyalty

Requirements

What you’ll need

10+ years of experience in performance marketing, digital marketing, or e-commerce
Demonstrated team leadership with experience in people development and high performance
Previous experience in QSR, retail, or e-commerce would be highly regarded
Proven experience in developing transformational digital or e-commerce growth strategies
Strong commercial acumen with a track record of driving top line and bottom line
Good interpersonal skills and can work with diverse individuals at all levels with cross-cultural understanding
Ability to communicate effectively & fluently in both English & Thai
Able to work under pressure and help the business prioritize various projects and workstreams

Benefits

Comp & perks

As the Head of E-Commerce, CRM & Media, you will be at the forefront of KFC Thailand's digital evolution. Your primary focus will be to revolutionize the customer experience by implementing seamless digital ordering processes, accelerating the adoption of omni-channel loyalty programs, and leveraging data-driven insights to create personalized consumer journeys. This role is pivotal in shaping KFC Thailand's future, ensuring we stay ahead of the curve in the digital age.
Lead the e-Commerce, CRM, and Media transformation at KFC Thailand, driving digital ordering, loyalty programs, and consumer engagement strategies.

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Hard Skills & Tools

performance marketingdigital marketinge-commerceCRM strategydata analysisAI powered toolscustomer digital experiencemarketing strategymedia planningcustomer lifetime value

Soft Skills

team leadershippeople developmentinterpersonal skillscross-cultural understandingcommunicationoperational excellencecollaborationcoachingadaptabilitypressure management