Brand Manager, Digital Marketing

Yum! Center for Global Franchise Excellence

Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross-functionally to optimize digital customer experience and leveraging data-driven insights.

Posted 4/21/2026full-timePlano • Texas • 🇺🇸 United StatesSeniorLead💰 $125,200 - $139,840 per yearWebsite

About the role

Key responsibilities & impact

This person plays a pivotal role in leading the overarching strategy of the KFC Digital Calendar.
The Digital Marketing Manager is responsible for developing and executing integrated digital strategies that drive brand growth, customer engagement, and revenue across digital channels.
This role partners cross-functionally to deliver impactful campaigns, optimize the digital customer experience, and leverage data-driven insights to continuously improve performance.

Requirements

What you’ll need

You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
Bachelor’s degree from an accredited 4-year university in Marketing or a related field.
8+ years of relevant experience with Bachelor’s, 6+ years with Master’s.
Experience in a Digital Marketing position for a consumer products company ($500M+ in size) with a background in customer relationship management, loyalty, and/or e-commerce preferred.
Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.
Strong analytical skills to interpret data and form actionable recommendations.
Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.
Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.
Relentless in the pursuit of excellence and maintaining high standards.
Resourceful and adaptive in ambiguous situations with a proven ability to operate “in the grey.”
Resilient in the face of obstacles and persistent in driving towards results.
Thrives in a collaborative environment.

Benefits

Comp & perks

Salary Range: $125,200 to $139,840 annually + bonus eligibility.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcustomer relationship managementloyalty programse-commercedata analysiscampaign optimizationperformance improvementproject managementintegrated digital strategiesbrand growth

Soft Skills

communication skillsanalytical skillsproject management capabilitiescollaborationadaptabilityresiliencestakeholder engagementpresentation skillsresourcefulnesspursuit of excellence

Certifications

Bachelor's degree in MarketingMaster's degree in Marketing