Yum! Center for Global Franchise Excellence

Marketing Specialist

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Santa Ana • California • United States

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Salary

💰 $70,000 - $100,000 per year

About the role

  • Develop and execute marketing plans and campaigns to promote YUM! brands.
  • Create compelling content, including copy and visual assets, for various marketing channels.
  • Manage and optimize social media platforms to engage with our audience and build brand presence.
  • Conduct market research and analyze data to identify trends and opportunities for brand growth.
  • Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with business objectives.
  • Stay updated on industry trends and best practices in food service marketing.
  • Build and maintain relationships with external partners and influencers to enhance brand visibility.
  • Monitor and analyze marketing performance, providing insights and recommendations for improvement.
  • Assist in budgeting and forecasting for marketing activities, ensuring efficient resource allocation.
  • Support the development of brand guidelines and ensure consistent brand representation across all marketing materials.

Requirements

  • 5 years of experience in marketing, with a focus on the food service industry.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively.
  • Strong creative thinking and problem-solving abilities.
  • Proficiency in using social media platforms and content creation tools.
  • Analytical mindset with experience in data analysis and interpretation.
  • Knowledge of industry trends and best practices in food service marketing.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent time management and organizational skills.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Passion for the food service industry and a desire to drive brand success.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingcontent creationdata analysisbudgetingforecasting
Soft Skills
communicationinterpersonal skillscreative thinkingproblem-solvingtime managementorganizational skills
Certifications
Bachelor's degree in MarketingBachelor's degree in Communications