Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on
Spot trends before they peak and turn them into brand-defining moments with speed and precision
Push for work that is culturally sharp, socially native, and impossible to scroll past
Champion a multicultural, community-driven lens—ensuring the brand shows up authentically where culture is created
Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact
Partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter
Help shape a social presence that is reactive, relevant, and relentlessly engaging
Build and activate a creator ecosystem that keeps KFC plugged into culture and expanding its reach
Support execution of social, earned, and influencer workstreams with a focus on speed, quality, and impact
Help manage budgets tied to social, PR, influencer, and experiential activations
Track what’s working (and what’s not) through social listening and performance, and quickly turn insights into action
Continuously optimize how the brand shows up based on real-time feedback from culture
Support PR and communications efforts during key moments—ensuring the brand shows up with the right voice, at the right time
Help navigate fast-moving or sensitive situations with a steady, culturally aware lens

Requirements

7–10+ years of experience in social, PR, influencer, or culture-led marketing roles
Proven ability to create or contribute to work that shows up in culture and drives conversation
Deep understanding of social platforms, internet culture, and how trends move
Experience working with creators, influencers, and earned media strategies
Strong instinct for what will resonate—and what won’t—with today’s audiences
Ability to move fast, stay scrappy, and operate in real time without losing strategic focus
Strong collaborator who can influence teams and agencies to push work further

Benefits

Help shape how an iconic brand shows up in culture today—and where it goes next
Join a high-performing team that moves fast, thinks boldly, and creates work people actually talk about
Be at the center of culture-driving ideas that show up in feeds, headlines, and everyday conversation
Partner with senior leaders and top-tier agency talent, with real influence on the work—not just execution
Grow your voice, your impact, and your career as you help redefine what social-first marketing looks like at scale

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social marketingPR strategiesinfluencer marketingearned mediasocial listeningtrend analysiscampaign managementcontent creationbudget managementperformance optimization

Soft Skills

collaborationinfluencecultural awarenessstrategic focuscreativityadaptabilitycommunicationproblem-solvingreactivenesscommunity engagement