Yum! Center for Global Franchise Excellence

Senior Director, Brand Strategy, Menu and Planning

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Plano • Texas • United States

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Salary

💰 $232,000 - $259,445 per year

Job Level

Senior

About the role

  • Define and evolve Pizza Hut U.S. brand and customer strategy, ensuring alignment with growth, traffic, and profitability goals
  • Operate with a General Manager mindset, balancing brand ambition with financial and operational realities
  • Translate strategy into clear priorities and actionable plans across the organization
  • Own and lead the U.S. marketing calendar, including promotions, LTOs, pricing strategies, and key campaign windows
  • Ensure calendar strategies deliver against sales, traffic, and profit targets for both company and franchise system
  • Lead cross-functional teams to execute high-impact marketing windows with operational excellence
  • Own the end-to-end menu strategy and innovation pipeline, including new product development, line extensions, and portfolio optimization
  • Drive a disciplined approach to testing, learning, and scaling successful initiatives
  • Champion a data-driven culture across Marketing and cross-functional teams
  • Build strong relationships with Franchise partners to ensure alignment, adoption, and successful execution
  • Lead and develop a high-performing team across Insights, Planning, and Innovation (~10–12 team members; 3–4 direct reports)

Requirements

  • 10–12+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred)
  • Proven experience leading brand strategy, marketing calendar planning, and product innovation
  • Strong financial and commercial acumen; ability to connect strategy to business outcomes
  • Experience working in a franchise or multi-unit environment strongly preferred
  • Exceptional communication and influencing skills across senior stakeholders
  • Highly analytical with strong problem-solving capabilities
  • Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment.
Benefits
  • bonus eligibility
  • stock-based compensation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategymarketing calendar planningproduct innovationfinancial acumencommercial acumendata-driven culturemenu strategypromotionspricing strategiesportfolio optimization
Soft Skills
communication skillsinfluencing skillsanalytical skillsproblem-solving skillsleadershiprelationship buildingteam developmentstrategic thinkingoperational excellenceadaptability