Yum! Center for Global Franchise Excellence

Director, Marketing Technology

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Plano • Texas • United States

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Salary

💰 $155,700 - $193,325 per year

Job Level

Lead

About the role

  • Partner with data teams to develop and activate customer insights that inform strategy and annual planning.
  • Embed insights into decision-making across marketing, commerce, menu, and loyalty, rather than siloed within MarTech.
  • Partner with data teams to guide the development of customer insights that move the organization from broad segmentation to personalization at scale across the customer journey.
  • Define cross-brand MarTech platform standards, ensuring scalability, consistency (CRM, Loyalty).
  • Enhance Performance Marketing (Media Partners/Tech) and CRM capabilities to drive transaction and sales growth across brands and regions.
  • Own vendor strategy and commercial management, leveraging Yum’s scale for cost and capability advantage.
  • Lead loyalty technology agenda, aligned to brand strategy and priorities (KFC).
  • Source, manage, and govern implementation partners to ensure speed to value, quality of adoption, and market readiness.
  • Support the commercialization of MarTech platforms and programs (CRM, Loyalty).
  • Define and track clear, program-level links between initiatives and incremental transactions, sales, and frequency.
  • Scale proven programs across brands and markets to demonstrate system-wide growth contribution.
  • Demonstrate ROI of technology investments, including franchise-level economic impact (EBITDA).
  • Build MarTech, customer data, and personalization fluency among the senior Yum, brand, and franchisee leaders responsible for growth, investment decisions.
  • Lead complex stakeholder engagements across Byte Products (Commerce, Byte Kiosk, Byte Menu) and brand teams.
  • Partner closely with data platform leaders to ensure seamless integration of MarTech platforms with AIDA, Byte Products, and other critical enterprise surfaces.

Requirements

  • 10+ years of experience in Marketing Technology leadership, with expertise in platforms and programs.
  • Bachelor's degree in Computer Science, Marketing, or related field; Master's degree preferred.
  • Proven ability to manage large-scale vendor relationships and contracts, focusing on cost efficiency.
  • Experience working with diverse brand and market combinations, tailoring solutions accordingly.
  • Strong track record of driving cross-functional collaboration and managing stakeholders at all levels.
  • Excellent vision and communication skills to inspire and lead marketing transformation efforts.
  • Deep understanding of CRM systems, customer communication systems, and data tagging.
  • Ability to align performance marketing capabilities with brand-building initiatives.
  • Experience in implementing CRM journeys and upsells in e-commerce environments.
  • Strong analytical skills and a data-driven approach to decision-making.
Benefits
  • 4 weeks of vacation PLUS holidays
  • 5 sick days
  • 2 paid volunteer days
  • 401k matching
  • Medical, dental, vision
  • Life insurance
  • Half day Fridays
  • Generous parental leave
  • A world-famous recognition culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing TechnologyCRM systemsdata taggingperformance marketinge-commercecustomer insightsvendor managementdata-driven decision-makingpersonalizationprogram management
Soft Skills
cross-functional collaborationstakeholder managementcommunicationleadershipanalytical skillsvisioninspirationstrategic thinkingrelationship managementproblem-solving
Certifications
Bachelor's degree in Computer ScienceBachelor's degree in MarketingMaster's degree (preferred)