Yum! Center for Global Franchise Excellence

Director, Integrated Marketing Communications, PR and Social

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Plano • Texas • United States

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Salary

💰 $184,500 - $215,300 per year

Job Level

Lead

About the role

  • Set the long-term vision for Integrated Marketing Communications that elevates brand relevance, delivers measurable business results, and ensures consistency across all consumer and team-member touchpoints
  • Lead brand stewardship and evolution of the brand platform, ensuring alignment to global brand standards and embedding brand personality across paid, earned, owned, and social channels
  • Drive strategic communication planning across the full funnel—including TV, ONLV, radio, OOH, digital, social media, influencer, experiential, packaging, and in-restaurant communications
  • Inspire and direct the Integrated Agency Team to deliver fearlessly modern, high-impact creative that strengthens brand consideration, brand health, and business results
  • Provide strategic oversight and creative feedback on priority campaigns, ensuring cultural relevance, insight-driven storytelling, and alignment to business objectives
  • Guide real-time consumer storytelling by monitoring cultural and social trends, identifying opportunities for timely brand participation, and advising on purpose-driven, talent, and influencer partnerships
  • Foster cohesive, collaborative relationships with internal teams, agency partners, and cross-functional stakeholders for seamless execution

Requirements

  • Minimum 12+ years of overall business experience, with at least five years in senior digital marketing position
  • Category Experience – digital marketing experience in QSR, retail, CPG, beverage, or related fields preferred
  • Demonstrated leadership competency in all facets of data-driven, performance-based Digital Marketing plan development, execution, and measurement
  • Excellent interpersonal skills and ability to build team environment in order to achieve revenue, profit and growth targets
  • Excellent interpersonal & team skills to drive cross-functional collaboration and resolve conflicts across teams effectively when needed
  • Demonstrated communication skills including ability to influence and inspire others of all levels of the organization and franchise system
  • Sense of urgency
  • High work ethic
Benefits
  • Bonus eligibility
  • Stock-based compensation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingstrategic communication planningdata-driven marketingperformance-based marketingcreative feedbackinsight-driven storytellingconsumer storytellingcampaign executionmeasurementbrand stewardship
Soft Skills
leadershipinterpersonal skillsteam collaborationconflict resolutioncommunicationinfluenceinspirationsense of urgencyhigh work ethiccollaborative relationships