Senior Associate, Marketing Brand Development
Riveron
Senior Brand Manager, Channel Growth – Marketplace and Delivery
Yum! Center for Global Franchise Excellence
full-time
Posted on:
Location Type: Hybrid
Location: Plano • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $139,000 - $147,150 per year
Job Level
Senior
About the role
- Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing.
- Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans.
- Foster partnerships with delivery partners (DoorDash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth.
- Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more.
- Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting.
- Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI.
- Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption.
- Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web.
- Stay informed about trends, technologies, and competitive activity in delivery marketing.
- Develop a delivery test and product roadmap for continuous sales growth.
- Manage budgets across various funding sources, vendors, and tactics.
- Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations.
- Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints.
- Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction.
- Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners.
Requirements
- Education/Certifications: Bachelor’s degree (or applicable experience) required.
- Experience: 10+ years in Ecommerce or Digital Marketing.
- Passion for consumer behavior and a proven record of translating consumer insight into sales.
- Proven project owner, capable of orchestrating teams to run a sales channel from strategy to results.
- Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment.
- Desire to collaborate with a wide variety of talents, from creative to engineering.
- Strong communication skills, with the ability to flex from tactical to strategic conversations.
Benefits
- Hybrid work schedule and year-round half day Fridays
- Onsite childcare through Bright Horizons
- Onsite dining center
- Onsite gym with fitness classes and personal trainer sessions
- 4 weeks of vacation per year plus holidays and time off for volunteering
- Tuition reimbursement and education benefits
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum!
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
EcommerceDigital MarketingCRM strategiesData analysisBudget managementProject managementMenu optimizationSales growth strategiesCampaign managementConsumer insight translation
Soft skills
CommunicationCollaborationAdaptabilityLeadershipStrategic thinkingProblem-solvingTeam orchestrationConsumer behavior passionCreativityFlexibility
Certifications
Bachelor’s degree