Senior Manager, Channel Marketing
Yubico
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $165,000 per year
Job Level
Senior
About the role
- Develop and execute annual channel marketing plans for key distributors, aligning with Yubico’s global channel strategy and regional sales priorities
- Build and manage joint marketing programs that drive demand, pipeline growth, and partner activation—leveraging webinars, campaigns, digital assets, and events
- Partner closely with Channel Sales leadership to align GTM priorities, segment partners, and ensure consistent messaging across the channel ecosystem
- Manage MDF planning and execution, including proposal review, performance tracking, and ROI reporting
- Develop co-branded content and enablement tools such as playbooks, campaign kits, training decks, and value-prop materials in collaboration with Product Marketing and Creative
- Track and report on performance metrics, including partner engagement, pipeline contribution, and campaign ROI; champion a data-driven approach to optimization
- Act as a liaison between global and regional teams, ensuring alignment and sharing best practices across markets
Requirements
- 7–10+ years of marketing experience in the technology sector, with at least 5 years in channel or partner marketing roles
- Proven success developing and executing distributor-led and through-partner marketing campaigns with measurable results
- Deep understanding of channel ecosystems, including distributor and reseller dynamics in the Americas, Public Sector, and LATAM
- Experience managing MDF and co-marketing budgets, reporting on ROI and partner engagement
- Excellent communication, collaboration, and relationship management skills; able to influence cross-functional teams and external stakeholders
- Strong analytical mindset and ability to translate data into actionable insights
- Self-starter who thrives in a fast-paced, high-growth environment
- Bachelor’s degree in Marketing, Business, or Communications (MBA a plus)
Benefits
- Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
- Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
- Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
- Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
- Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
- Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
- Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
- Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
channel marketingmarketing plansdemand generationpipeline growthMDF managementperformance trackingROI reportingco-branded content developmentdata analysiscampaign management
Soft skills
communicationcollaborationrelationship managementinfluenceanalytical mindsetself-starteradaptabilitycross-functional teamworkproblem-solvingstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA