YPO

Chapters & Regions Marketing and Communications Manager

YPO

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cloud

About the role

  • Develop and implement integrated marketing and communications plans aligned with departmental priorities, committee objectives and individual network goals
  • Translate network initiatives into clear marketing strategies, including audience targeting, messaging and channel selection
  • Execute and optimize marketing campaigns that support ongoing member engagement and portfolio-wide initiatives
  • Manage timelines, budgets and campaign deliverables to ensure timely and high-quality execution
  • Ensure all communications align with YPO brand standards and editorial guidelines
  • Build strong relationships with internal stakeholders and member leaders to understand priorities and provide thoughtful marketing support
  • Collaborate with cross-functional teams (e.g., Global Marcoms, Data & Insights, etc.) to coordinate campaign development and execution
  • Provide guidance to stakeholders on marketing best practices and brand standards to ensure consistent and effective communications
  • Maintain proactive and professional communication across a global, matrixed environment
  • Develop and manage the production of marketing materials including email campaigns, newsletters, presentations, toolkits and promotional assets to support network initiatives
  • Independently create polished and visually engaging marketing assets using Canva (or similar tools), ensuring professional and on-brand execution
  • Apply strong attention to detail in messaging, formatting and visual presentation to enhance clarity and impact
  • Monitor email campaign performance using Salesforce Marketing Cloud
  • Track engagement metrics and prepare performance summaries with key insights and recommendations
  • Partner with the Data & Insights team to interpret performance data and identify opportunities to improve messaging, audience targeting and campaign effectiveness
  • Support ongoing refinement of marketing processes and best practices across the Networks portfolio

Requirements

  • 5+ years of experience in marketing, communications, business or related fields
  • Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience)
  • Experience managing multiple projects and stakeholders while executing integrated marketing campaigns in a fast-paced environment
  • Strong background in campaign execution and content development
  • Ability to analyze data and insights to inform marketing decisions
  • Working knowledge of marketing automation and CRM platforms (Salesforce preferred)
  • Proficiency in Canva or similar design tools to create marketing assets
  • Experience working within a global organization preferred
Benefits
  • Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones
  • Willingness and ability to travel, domestically and internationally, without restrictions, approximately 3-5% per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycampaign executioncontent developmentdata analysisaudience targetingemail marketingperformance metricsmarketing automationCRM platformsproject management
Soft Skills
relationship buildingcommunicationcollaborationattention to detailprofessionalismstakeholder managementproblem-solvingadaptabilitycreativitystrategic thinking