YOVU Office Phone

Marketing Operations

• Build, test, and launch campaigns supporting outbound sales, lead engagement, and client communication
• Turn rough ideas, notes, or internal content into launch-ready campaigns quickly
• Maintain a consistent cadence of outbound marketing activity across email and LinkedIn Newsletters (existing client)
• Own the creation and distribution of our quarterly newsletter
• Ensure content is clear, relevant, and visually polished
• Continuously improve engagement and readability
• Build and manage multi-step journeys using Journey Builder
• Use Automation Studio and Content Builder to support campaign execution
• Create and maintain reusable templates to improve speed and consistency
• Support LinkedIn and email-based outreach campaigns in partnership with sales
• Build and manage multi-touch sequences across platforms (email + LinkedIn touchpoints)
• Work with tools such as: Salesforce Marketing Cloud
• Coordinate pre-event organization and logistics for major trade shows and events, working with design and sales teams
• Design and launch automated lead nurturing sequences in Salesforce Marketing Cloud for event attendees and booth visitors.
• Execute timely post-event follow-up strategies, including BDR outreach and campaign tracking, to ensure clean lead-to-opportunity conversion
• Manage audience segmentation, data extensions, and suppression logic
• Ensure the right message reaches the right audience at the right time
• Maintain clean, organized marketing data aligned with Salesforce CRM
• Act as the visual filter for all outbound marketing
• Produce clean, professional email layouts with strong hierarchy and calls to action
• Ensure all campaigns are mobile-friendly and aligned with YOVU branding
• Track campaign performance (open rates, CTR, engagement, conversions)
• Monitor outreach effectiveness across both email and LinkedIn channels
• Provide clear, practical insights on what’s working and what’s not
• Continuously improve templates, targeting, and messaging
• Own final QA before launch: links, formatting, personalization fields, segmentation logic
• Ensure campaigns go out clean, accurate, and error-free

Campaign & Marketing Automation Manager

Account Executive

• Business Case & Value Mapping
• Full-Cycle Strategic Sales: Own the journey from initial introduction to long-term partnership.
• Economic Value Mapping: Move beyond features to build a comprehensive Business Case. You will quantify the Cost of Inaction for prospects—calculating the dollar value of broker time lost to manual notes and the potential cost of an undocumented E&O claim.
• Consultative Discovery: Use diagnostic sales techniques to uncover deep-seated operational friction.
• Champion Building & Multi-Threading: Navigate the Power Map of a brokerage.
• Mutual Action Plan (MAP) Orchestration: Act as a consultant-lead project manager for the buying process, ensuring all stakeholders are aligned on the path to value realization.
• AI Strategy Advocacy: Educate traditional leaders on how Conversational AI creates a competitive advantage, specifically through automated CRM updates and real-time compliance tracking.

Campaign & Marketing Automation Manager

Senior Account Executive – Mid-Market