Social Media Executive
YouTrip
full-time
Posted on:
Location Type: Hybrid
Location: Sydney • 🇦🇺 Australia
Visit company websiteJob Level
JuniorMid-Level
About the role
- Ideate, film, and edit short-form, social-native content for IG Reels, Stories, and YouTube Shorts
- Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
- Develop scripts, hooks, captions, and visual styles that feel organic to each platform
- Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)
- Support day-to-day posting across YouTrip’s social channels (IG, FB, YouTube)
- Assist with content scheduling, captions, hashtags, and basic community replies
- Ensure content is timely, culturally relevant, and aligned to YouTrip’s friendly, no-BS tone
- Help repurpose content across channels and formats (organic, stories, light paid usage)
- Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
- Maintain visual consistency while keeping content social-first and non-polished
- Adapt content quickly based on performance and platform norms
- Track social and creator trends and adapt them for travel and money-saving content
- Test new formats, hooks, and angles and share learnings with the marketing team
- Monitor basic performance metrics (views, engagement, saves) to inform iteration
- Support sourcing and coordination of authentic UGC from creators and the community
- Assist with creator briefs and content guidelines where needed
- Help seed content into relevant travel groups, forums, and sub-cultures (with guidance)
Requirements
- 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
- Comfortable filming yourself or others in natural, creator-style formats
- Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
- Good design instincts (Canva, Figma, Adobe tools)
- Strong understanding of what resonates with travel audiences and young professionals
- Fast, curious, and comfortable experimenting, learning, and iterating quickly
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
video editingscript developmentcontent creationsocial media managementperformance metrics trackingcontent repurposingdesign asset creationcontent schedulingcommunity engagement
Soft skills
creativityadaptabilitycuriositycommunicationcollaboration