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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to monitor and improve digital performance. Capable of building and interpreting dashboards using data visualization tools while effectively communicating actionable insights to stakeholders.
Highest-signal resume keywords
Google Analytics 4 (GA4)Google Tag Manager (GTM)Dashboard DevelopmentCRO AnalyticsA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPerformance MonitoringConversion Funnel AnalysisEvent ValidationUser Behavior Analysis
Soft Skills
CuriosityInvestigative SkillsOrganizational SkillsCommunication Skills
Tools & Technologies
Looker StudioPower BIMicrosoft ClarityFirebaseAppsflyer
Industry Keywords
Growth AnalyticsDigital AnalyticsWeb AnalyticsCRO ProcessesDigital Media Dynamics
Tech Stack
Tools & technologiesFirebase
About the role
Key responsibilities & impact- Monitor the performance of the digital journey and the conversion funnel
- Analyze sessions, leads, conversions, sales, and revenue, identifying drops, spikes, and opportunities for improvement
- Investigate causes of performance variations, developing and validating hypotheses
- Use GA4 to analyze user behavior across the journey
- Support validation of events, tagging, and measurement issues using GTM
- Build, evolve, and interpret dashboards with data visualization tools
- Collaborate with Growth, Acquisition, CRO, Product, and Technology teams
- Translate complex and technical analyses into clear, actionable recommendations for business stakeholders
Requirements
What you’ll need- Previous experience in areas such as Growth, Digital, Web, Performance, or CRO Analytics
- Strong analytical proficiency with Google Analytics 4 (GA4), including behavior, events, funnels, conversions, and traffic sources
- Hands-on experience building and interpreting dashboards in Looker Studio, Looker, Power BI, or similar tools
- Knowledge of Google Tag Manager (GTM) for validations and understanding tagging structure
- Ability to independently conduct and deepen day-to-day analyses
- Curious, investigative, and organized profile
- Excellent communication skills
- Plus: experience with CRO processes and A/B testing
- Plus: familiarity with heatmap and session-recording tools, such as Microsoft Clarity
- Plus: knowledge of digital media channel dynamics
- Plus: experience with app analytics such as Firebase, Appsflyer, or Adjust
Benefits
Comp & perks- Hybrid work model: 2 days on-site and 3 days remote
- 7.5-hour workday
- Employment under CLT regime (Brazilian labor contract)
- Role open to candidates with disabilities
