Data Analyst

• Own and maintain our attribution model and analytics tools (primarily Google Analytics 4) and ensure their integration into the Younited data stack (in collaboration with Analytics Engineers) to enable consolidated marketing performance reporting and cost monitoring
• Coordinate with our Data Marketing agency (Jellyfish) and country teams to implement tracking and data collection for all marketing touchpoints and campaigns across countries, ensuring consistent monitoring of customer journeys on the website and app
• Manage our recently internalized Customer Data Platform within a context of product diversification, working with CRM/PRM teams to ensure it supports our retention and acquisition strategies, and liaising with Analytics Engineers for its evolution and operational maintenance
• Develop and drive an ambitious roadmap of marketing-related data projects in close collaboration with internal Data teams and leveraging external providers when appropriate
• Lead CRO initiatives originating from Product and Business teams, working with marketing web teams to foster a culture of continuous improvement and testing within a coherent global approach

Marketing Analytics Manager

Senior Marketing Data Analyst

Senior Data Analyst – Growth

Marketing Data Analyst

Data Analyst