You.com

Head of Demand Generation

You.com

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $200,000 - $250,000 per year

Job Level

Lead

Tech Stack

SQL

About the role

  • Own the demand generation function end-to-end: campaign design, execution, and optimization across all channels.
  • Build ABM programs targeting C-level execs (CIO, CISO, Heads of AI/Strategy) in key verticals.
  • Scale digital performance marketing: LinkedIn, Google SERP, programmatic, podcasts, and scrappy experiments.
  • Partner with Sales to align MQL → SQL → Opportunity progression; continuously optimize conversion.
  • Define KPIs, dashboards, and attribution models to measure ROI across campaigns.

Requirements

  • 8+ years of B2B demand gen experience; proven track record in enterprise SaaS or AI/infra markets.
  • Deep experience with enterprise pipeline marketing, and outbound integration.
  • Comfortable rolling up sleeves (building campaigns, optimizing ads, writing copy) while scaling a team.
  • Strong partner to Sales, with an obsession for pipeline, CAC, and conversion metrics.
  • Ability to balance strategic planning and scrappy execution.
  • Bonus: Experience marketing to technical and consulting audiences.
Benefits
  • Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions
  • Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
  • A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
  • 12 weeks of paid parental leave in the US*
  • 401k program, 3% match - vested immediately!*
  • $500 work-from-home stipend to be used up to a year of your start date*
  • $1,200 per year Health & Wellness Allowance to support your personal goals*
  • The chance to collaborate with a team at the forefront of AI research

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcampaign designcampaign executioncampaign optimizationABM programsdigital performance marketingKPI definitiondashboard creationattribution modelscopywriting
Soft skills
strategic planningexecutionpartnershipobsession for metricsteam buildingoptimizationcommunicationadaptabilityproblem-solvingcollaboration
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