Senior Product Marketing Manager

Yoodli AI Roleplays

Senior Product Marketing Manager leading go-to-market strategies and product positioning for Yoodli AI. Collaborating across teams to enhance product adoption and narrative clarity.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $165,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own positioning, messaging, and storytelling: Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks across buyer personas, translating complex AI capabilities into clear, benefit-led narratives. You'll set the standard for how the entire company talks about what we do and why it matters, and you'll actively steward that standard across channels and teams.
Lead go-to-market and launch execution: Partner with Product, Customer Success, and Sales to design and execute go-to-market and launch strategies for new features, solutions, and partnerships. Drives awareness, engagement, and retention across segments. You won't just execute launches, you'll design the strategy, define success metrics, and ensure the organization is aligned and equipped to win.
Champion customer and market insight: Conduct market research, customer interviews, and competitive analysis to identify trends, unmet needs, and communication pain points; map user journeys to strengthen positioning and product-market fit.
Build durable, AI-supported market knowledge: Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights that preserve and scale institutional knowledge across teams.
Own and enable product marketing collateral end-to-end: Serve as the primary driver of product marketing collateral, working closely with the design team to create high-impact assets. Translate product features into clear creative briefs with recommended visuals, while maintaining decks, one-pagers, videos, messaging guides, and FAQs that help tell the Yoodli story across audiences.
Support experimentation and continuous feedback loops: Pair human judgment with AI-assisted drafting, iteration, and feedback to improve speed, consistency, and messaging precision.

Requirements

What you’ll need

8+ years of product marketing experience in B2B SaaS, with a track record of owning positioning and GTM strategy for complex products in competitive markets
Demonstrated success leading product launches from strategy through execution, including building the enablement systems that sustain adoption post-launch
Expert-level messaging and storytelling skills. Able to distill complex technology into clear, human narratives that resonate with enterprise buyers and drive action
Deep experience developing sales enablement assets and enabling revenue teams, including frameworks that hold up across deal stages and buyer personas
Strong analytical foundation, with comfort using pipeline data, win/loss analysis, and customer research to guide strategic decisions
A modern approach to the craft. You use AI tools and workflows to move faster on research synthesis, messaging iteration, and keeping enablement assets current, without letting them substitute for the strategic thinking and editorial judgment that make great PMM work actually land
Experience in a high-growth startup environment, with the ability to operate at both strategic and executional levels
Highly collaborative leadership style, with a history of influencing cross-functional teams without direct authority.

Benefits

Comp & perks

Equity opportunities at a fast growing company
Health, dental, vision insurance
401k plans
Flexible PTO, free lunches at the office

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategymarket researchcompetitive analysissales enablementmessagingstorytellingdata analysisAI toolsB2B SaaS

Soft Skills

collaborative leadershipinfluencingstrategic thinkingcommunicationcreativityanalytical skillsadaptabilityproblem-solvingteamworkcustomer focus