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Performance Marketing Manager – 12-month Maternity Cover
YonderPerformance Marketing Manager optimising paid media campaigns at Yonder, a financial membership brand. Covering maternity leave for Senior Performance Marketing Lead, contributing to growth and strategy.
About the role
Key responsibilities & impact- Run Meta end-to-end, in-house: campaign setup, audience strategy, creative testing, optimisation, and reporting.
- Own paid budgets of £500k–£1.5m per year.
- Optimise to revenue, LTV, and payback period. Not cost-per-lead.
- Build and test landing pages that convert.
- Own the day-to-day relationship with our agency partner, who supports on strategy and creative production.
- Own weekly performance marketing reporting across all paid channels. Clear, consistent, and useful — not a data dump.
- Work closely with the VP Marketing, Content Lead, PR & Creative Lead, and Designers. You understand what each team is building and how paid amplifies it.
Requirements
What you’ll need- Expert-level Meta experience — you set up, structure, and optimise campaigns yourself. Not oversee. Not delegate. Do.
- Proven experience across Meta, TikTok, and Google — all three, with receipts.
- You optimise to revenue and LTV. Payback period is a phrase you use in real conversations, not just job applications.
- Experience managing paid budgets of £500k–£1.5m. You make commercial decisions, not just tactical ones.
- App-first and web-to-app experience — you know how paid drives installs and what the handoff to onboarding looks like.
- MMP and attribution experience (we use Singular) — you can interrogate attribution data and know where it lies.
- Strong data analytics capability. You pull insight from numbers; you don't just read dashboards someone else built.
- Full funnel understanding — you know your job starts at the scroll and doesn't end at the install.
- Brand-side experience — you've worked in-house, done the work yourself, and you're faster for it.
- AI native — you use AI to move faster and think sharper. You're constantly looking for a more efficient way to do what you did yesterday.
Benefits
Comp & perks- 35 holidays (27 days annual leave + 8 days public leave)
- 2x team-building offsites per year (1 in the UK, 1 abroad)
- Private healthcare with Bupa
- Up to 12 weeks enhanced parental leave after being with Yonder for 1 year
- Learning & training allowance (£750/year) that you can use on books, courses, etc
- Regular team breakfasts and lunch
- Regular team events like Mini-golf, Escape Room, Cocktail making
- Cycle-to-work scheme
- Fresh pour-over coffee made by our very own CEO, Tim
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Meta advertisingcampaign setupaudience strategycreative testingoptimisationreportingdata analyticsMMP experienceattribution analysisfull funnel marketing
Soft Skills
commercial decision-makingrelationship managementcollaborationinsight generationstrategic thinkingadaptabilityefficiency improvementcommunication