Ylopo

Performance Marketing

• Manage a team of analysts to create, optimize, and manage paid media accounts
• Communicate with clients by email to deliver against performance, return on investment, and revenue targets
• Manage a team of 7-8 direct reports, coach and develop their talents, and hold them accountable for assigned work and schedule requirements
• Monitor and evaluate performance KPIs for Google Ads campaigns and troubleshoot issues
• Lead maintenance and monitoring of keyword bids, budget caps, and other important account metrics
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and paid search facets for individual client campaigns
• Answer campaign queries from clients and other marketing teams
• Responsible for career development including training, support, coaching, disciplinary action and promotions
• Lead and attend regular team and individual meetings weekly
• Create and train on new processes and workflows and enforce adherence
• Work PST hours and report to a US Manager

PPC Team Lead