Senior Product Marketing Manager

YipitData

Senior Product Marketing Manager shaping positioning and launches for YipitData’s AI-powered alternative-data platform. Enabling teams to sell investor workflows to hedge funds and asset managers.

Posted 8/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product positioning and go-to-market strategy for AI and big data products, with a strong focus on developing compelling narratives and collaborating with cross-functional teams to drive product success.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyAI and Data ProductsCompetitive IntelligenceSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningCustomer ProfilingMessaging DevelopmentGTM Success MetricsPricing Strategy

Soft Skills

Strong Communication SkillsStrategic ThinkingTactical ExecutionCollaboration

Tools & Technologies

Data PlatformsInvestor PortalAI-Powered Agents

Industry Keywords

B2BAlternative DataMarket AnalysisData Feeds

About the role

Key responsibilities & impact

Own product positioning and go-to-market strategy for AI and big data products
Define ideal customer profiles and tailor messaging to investor segments
Partner with Product, Revenue, and Insights teams to influence roadmap decisions
Lead competitive intelligence across traditional data providers and emerging AI platforms
Collaborate on pricing and packaging across data, software, and AI products
Develop and scale sales enablement and marketing assets
Establish and track GTM success metrics, including adoption, pipeline impact, and win rates
Shape how YipitData’s alternative data platform, Investor Portal, data feeds, and AI-powered agents and MCPs are understood, launched, and sold to public investors

Requirements

What you’ll need

5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
Strong ability to translate complex, technical capabilities into compelling narratives
Interest in or experience with AI and data products
Comfort operating in fast-moving, ambiguous environments
Experience working closely with product teams and influencing decisions early
Ability to operate both strategically and tactically, with ownership over outcomes end-to-end
Strong written and verbal communication skills
Candidates must not currently or in the future require visa sponsorship

Benefits

Comp & perks

10% performance bonus
Equity
Flexible work hours
Flexible vacation
Generous 401K match
Parental leave
Team events
Wellness budget
Learning reimbursement