Senior Marketing Manager

YipitData

Senior Marketing Manager leading marketing strategy and initiatives for YipitData's Investor audience. Collaborating with sales, product, and client strategy teams to drive growth and engagement.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives.
Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion.
Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities.
Take ownership of key projects from concept through execution.
Drive marketing initiatives independently while maintaining strong cross-functional communication.
Develop and manage multi-channel demand generation programs.
Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates.
Lead go-to-market planning and execution for new datasets, products, features, and launches.
Create campaign assets, customer communications, and launch plans to support product adoption.

Requirements

What you’ll need

6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
Experience planning and executing multi-channel marketing programs that deliver measurable results.
Comfortable owning marketing strategy and working independently with high autonomy.
Strong analytical skills, experience measuring performance, sharing results, and turning data into actionable insights.
Hands-on experience with Salesforce, Marketo, ON24, Asana, and similar marketing platforms.
Understanding of marketing operations, including lead lifecycle management, campaign reporting, and attribution.
Highly organized, strong project management skills, ability to manage multiple priorities.
Clear and effective communication skills, both written and verbal.
Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
People management experience is a plus, but not required.

Benefits

Comp & perks

Flexible work hours
Unlimited vacation
Generous 401K match
Parental leave
Team events
Wellness and work-from-home budget
Learning reimbursement
Equity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinggrowth marketingdemand generationproduct marketingmulti-channel marketingcampaign reportinglead lifecycle managementdata analysisperformance measurementproject management

Soft Skills

analytical skillscommunication skillsorganizational skillsindependenceautonomycross-functional communicationownershipprioritizationpeople management