Yield.xyz

Marketing Lead

Yield.xyz

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Web3

About the role

  • Own Yield.xyz’s core messaging, positioning, and narrative across products, partnerships, and company branding
  • Develop and execute the overall marketing strategy across content, launches, campaigns, ecosystem visibility, and brand
  • Write and refine high-quality copy across website pages, product announcements, partner materials, decks, blog posts, case studies, social posts, and press-facing content
  • Translate complex Web3 infrastructure, yield products, and technical concepts into clear and compelling messaging for different audiences
  • Partner closely with leadership, product, business development, and design to launch new products and campaigns with strong market positioning
  • Shape how Yield.xyz presents itself to enterprise clients, partners, investors, and the broader ecosystem
  • Manage and maintain the content pipeline across thought leadership, educational content, product marketing, and announcements
  • Support partner marketing efforts, including co-marketing launches, ecosystem announcements, and tailored GTM materials
  • Own editorial quality and consistency across all external communications
  • Identify and drive opportunities to increase awareness, category leadership, and inbound interest
  • Help build a scalable marketing foundation, including workflows, calendars, asset development, and external contributor coordination where relevant
  • Track performance and iterate based on what drives real business outcomes

Requirements

  • 5+ years of experience in marketing, content, product marketing, communications, or related roles
  • Strong experience owning messaging and positioning for technical products, ideally in B2B, infrastructure, fintech, or Web3
  • Exceptional writing and editing ability with a sharp eye for clarity, structure, and tone
  • Native English speaker
  • Ability to make complex concepts simple, compelling, and commercially relevant
  • Strong product marketing instincts: you understand how to position products, communicate differentiation, and support GTM execution
  • Self-starter mindset with a strong sense of ownership and execution speed
  • Proven ability to produce high-quality written work under ambiguity and minimal direction
  • Comfortable operating in a fast-moving, high-context environment with shifting priorities
  • Ability to operate strategically while also being highly hands-on
  • Excellent judgment and attention to detail across brand, messaging, and external communications
  • Strong async communication skills and comfort working in a globally distributed team
  • High taste level and strong intuition for what “great” looks like in B2B and product marketing
Benefits
  • Competitive compensation package
  • Fully distributed team with flexible location
  • High autonomy and ownership: shape positioning, launches, brand, and GTM from the ground up
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingproduct marketingcopywritingeditingmessagingpositioningGTM executionmarketing strategyWeb3 infrastructureB2B marketing
Soft Skills
exceptional writingattention to detailself-starter mindsetstrategic thinkingstrong ownershiphigh-context communicationability to simplify complex conceptsjudgmentadaptabilityasync communication