Regional Sales Manager – Retail

yfood Labs

Sales Representative managing grocery markets like REWE and EDEKA for yfood. Responsible for product distribution and customer management in Hanover region with strong market insight.

Posted 6/4/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage and support grocery retailers such as REWE, EDEKA and Kaufland in the field
Ensure optimal product distribution and develop effective secondary placements
Continuously monitor and optimize shelf placements and distribution
Conduct competitor analysis during store visits
Plan and maintain customer management in the CRM system
Represent yfood at trade shows and fairs

Requirements

What you’ll need

Completed commercial apprenticeship or a degree with a focus on Sales/Distribution
Several years of experience in the grocery retail sector and ideally in FMCG field sales
Confident presence and strong communication skills
Ability to apply commercial/business rationale
Friendly and dynamic personality
Assertiveness and strong problem-solving skills
High willingness to travel, including overnight stays
Valid driving license (Class B)

Benefits

Comp & perks

30 days of paid vacation per year
Subsidized EGYM-Wellpass membership for €29 per month
Health management & Healthy@yfood workshops and activities (e.g., yoga, breathwork, soccer, pickleball)
Company car for private use
Option to lease a bicycle at a discounted rate
Free yfood products to try

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM managementcompetitor analysisproduct distributionshelf placement optimizationsecondary placements

Soft Skills

strong communication skillsassertivenessproblem-solving skillsfriendly personalitydynamic personality

Certifications

valid driving license (Class B)