Area Sales Manager – Field Sales in Retail

yfood Labs

Sales Representative overseeing retail markets like REWE and EDEKA for yfood in Germany. Engaging with clients and optimizing product distribution to boost visibility and sales.

Posted 5/18/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Managing and supporting grocery retail accounts such as REWE, EDEKA and Kaufland in the field.
Ensuring optimal distribution of our products and developing secondary placements.
Conducting competitor analyses during store visits.
Maintaining documentation in the CRM system and comprehensive territory and account management.
Participating in relevant trade fairs and exhibitions to represent yfood.

Requirements

What you’ll need

Completed commercial training (ideally as a retail salesperson) or a degree with a focus on sales.
Several years of professional experience in grocery retail (LEH) and ideally in FMCG field sales.
Confident presence with strong communication skills.
High willingness to travel and to stay overnight in hotels.
Valid driving license (Category B).

Benefits

Comp & perks

30 days of paid vacation per year.
Subsidized EGYM Wellpass membership for only €29 per month.
Health management & Healthy@yfood workshops and activities (e.g., yoga, breathwork, soccer, pickleball).
Company car also available for private use.
Opportunities to lease a bike at a discounted rate.
Free yfood products to try.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM system managementcompetitor analysisaccount managementproduct distributionsecondary placements

Soft Skills

strong communication skillsconfident presenceinterpersonal skills

Certifications

commercial trainingvalid driving license (Category B)