Lifecycle Marketing Manager

Yendo

Lifecycle Marketing Manager at Yendo, turning lifecycle strategy into shipped campaigns for innovative financial solutions. Involved in building email, SMS, and push campaigns to enhance customer engagement.

Posted 5/18/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $135,000 - $170,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and ship lifecycle campaigns in Iterable across email, SMS, push, and in-app - including segment setup, template build, journey configuration, scheduling, and send.
Translate briefs from cross-functional teams into executed campaigns.
Configure and launch A/B tests against hypotheses; pull results, summarize learnings, and recommend the winning variant.
Own the lifecycle calendar - keep evergreen journeys running, schedule one-off sends, prevent collisions, and surface gaps.
QA every campaign before send.
Build and maintain audience segments in Iterable using behavioral, funnel-stage, and propensity (P2C) data piped in from Snowflake.
Pull weekly campaign performance reports and flag anomalies or wins worth scaling.
Partner with Design on creative briefs, with Growth Analytics on segmentation pulls, and with MarTech on data plumbing and deliverability.

Requirements

What you’ll need

3–6 years of hands-on lifecycle / CRM / email marketing experience at a consumer brand - fintech, e-commerce, or subscription preferred.
Deep, in-the-tool fluency with at least one major ESP (Iterable, Braze, Customer.io, Klaviyo).
Strong execution chops: you're known for shipping campaigns that go out clean, on time, with zero embarrassing mistakes.
Comfort with SQL or a willingness to learn quickly is a huge plus
Copywriting ability: you can take a brief and turn it into subject lines, body copy, and SMS variants that sound like Yendo and convert.
Detail-obsessed.
Comfortable in a fast-paced, scrappy environment where the brief might shift midweek.
Bonus: experience with Iterable specifically, with consumer fintech or credit products, with deliverability fundamentals, or with AI-assisted marketing workflows.

Benefits

Comp & perks

Competitive Compensation
Equity
Insurance
401K
Unlimited PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMemail marketingA/B testingSQLcopywritingcampaign performance analysisaudience segmentationdata analysisdata plumbing

Soft Skills

detail-orientedexecutionadaptabilitycommunicationcollaborationproblem-solvingtime managementcreativityanalytical thinkingorganizational skills