
PPC Specialist
Yempo - Your Employees Offshore
full-time
Posted on:
Location Type: Remote
Location: Philippines
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Salary
💰 ₱60,000 - ₱65,000 per month
About the role
- Maintain and optimise client’s performance across Paid Search and Paid Social channels while ensuring data integrity through precise tracking
- Manage campaign structure, keyword strategy, and bidding methodologies across all active regions
- Execute ongoing optimisation with a strict focus on CPC, CPA, and ROAS targets
- Conduct ad copy testing/refinement and monitor budget pacing to prevent over/underspend
- Deliver monthly performance reports containing actionable data
- Handle full-cycle setup, management, and audience targeting refinement
- Provide guidance on creative testing and optimise based on performance data
- Configure and maintain GA4 properties for all entities
- Manage Google Tag Manager (GTM) updates, including event tracking and validation
- Diagnose and resolve cross-platform tracking discrepancies (Conversion pixels, server-side tracking, etc.) to ensure data accuracy
Requirements
- Expert-level knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and GA4/GTM
- Proven ability to manage campaigns across different languages and territories (US, EU focus)
- Precision in budget management and tracking setup is mandatory
- Ability to interpret complex datasets to drive logical decision-making
Benefits
- Highly competitive salary – paid weekly!
- HMO enrollment on commencement
- Additional HMO dependents added each year of service
- 20 vacation days per year; 7 sick days
- Annual performance bonuses and incentives
- Annual salary reviews and increases
- Free cooked rice, snacks and hot drinks
- Company polo shirts provided
- Fantastic, bright and cheerful open-plan work environment
- Prestigious clients and highly professional and friendly co-workers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CPCCPAROASad copy testingkeyword strategybidding methodologiesdata integrityaudience targetingbudget managementdata analysis
Soft Skills
decision-makingguidanceoptimisationcommunication