VP of Product Management – Monetization

Yelp

Lead product strategy and execution for monetization at Yelp, crafting ad products and ensuring user experience. Overseeing ad systems that deliver marketplace value for all clients.

Posted 8/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $300,000 - $400,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product strategy and execution for monetization products, with a strong focus on cross-functional collaboration and performance metrics. Proven ability to navigate complex stakeholder environments and drive innovative advertising solutions.

Highest-signal resume keywords

Product Strategy DevelopmentCross-Functional LeadershipAdvertising Product ExpertiseRevenue Generation ExperienceStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMonetization StrategyAd Product DevelopmentData-Driven Decision MakingAuction Mechanics Understanding

Soft Skills

Strategic ThinkingPartnership BuildingLeadership

Industry Keywords

Consumer MarketplacesLocal DiscoveryBusiness MetricsAd Delivery OptimizationCreative Optimization

About the role

Key responsibilities & impact

Unify the larger organization across Product, Engineering, Operations, and GTM teams under a single vision
Set the long-term vision, strategy, and roadmap for monetization products
Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams
Prioritize product investments across competing roadmaps
Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy
Raise performance and engagement on business pages

Requirements

What you’ll need

Ability to navigate executive stakeholders with strong, sometimes competing opinions
Thoughtful, strategic product leader
Proven track record of building and launching innovative ad products or monetization features at scale
Deep, hands-on experience with advertising products
Understanding how auction mechanics affect the consumer experience
Experienced with revenue-generating products backed by clear business metrics
Proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market
Familiarity with consumer marketplaces or local discovery

Benefits

Comp & perks

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan