Digital Campaign Measurement Specialist, Enterprise/Brand Sales

Yelp

Campaign Measurement Specialist at Yelp providing analytics insights and measurement strategies to support advertising solutions. Collaborating with cross-functional teams to maximize client media investments.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital advertising analytics and measurement, with a strong focus on developing attribution models, performance analyses, and effective communication of insights to stakeholders. Proficient in cross-channel performance evaluation and client engagement strategies to maximize media investments.

Highest-signal resume keywords

Attribution ModelingDigital Media AnalyticsMarketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AttributionLift TestingExperimentationDigital Media ModelingEvent Tracking

Soft Skills

Business StorytellingClear CommunicationNegotiation

Tools & Technologies

ChatbenchGoogle AdsMeta AdsTikTok AdsAmazon Ads

Industry Keywords

Digital AdvertisingAnalyticsMeasurementMarketing ScienceData Strategy

About the role

Key responsibilities & impact

Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance.
Develop and implement attribution models, lift studies, and performance analyses for client-facing projects.
Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
Translate complex analytics into clear, relevant business recommendations for marketing stakeholders.
Support clients in understanding cross-channel performance and maximizing the impact of their media investments.
Use Chatbench, Yelp’s internal tool that provides secure access to a number of LLM models, to research, draft proposals, analyze data and overcome objections.
Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches.
Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs.
Define KPIs, reporting standards, and best practices for measurement with account team partners.

Requirements

What you’ll need

3+ years experience in digital advertising, analytics, measurement, or marketing science.
Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency.
Proficient in attribution, lift testing, experimentation, and digital media modeling.
Ability to communicate complex analytical concepts clearly to non-technical audiences.
Success working cross-functionally with sales teams and marketers.
Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking.
Strong business storytelling skills and an understanding of privacy impacts on measurement.
Ability to handle objections and negotiate measurement/KPI’s with key client decision-makers.

Benefits

Comp & perks

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan