Senior Product Marketing Manager

Yelp

Senior Product Marketing Manager for Yelp's AI Host platform. Leading research and go-to-market strategy in a competitive landscape.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $126,000 - $236,000 per yearWebsite

About the role

Key responsibilities & impact

Lead qualitative and quantitative research programs to understand operator needs, product-market fit, and willingness to pay across segments
Conduct in-depth customer interviews, surveys, and competitive analysis to generate actionable insights that influence product roadmap and GTM decisions
Develop and maintain competitive intelligence resources including battlecards and market positioning frameworks
Surface and document insights from customer and sales conversations to create a continuous feedback loop across product, marketing, and sales
Help define and execute the GTM strategy for Yelp Host growth, including expansion into new verticals, contributing to ideal customer profile (ICP) development, messaging, and launch planning
Define and test go-to-market hypotheses quickly — run structured pilots, capture learnings, and scale what works
Develop pricing, packaging, and promotional strategies (i.e. limited-time offers, packaging, pilot programs) that drive acquisition, monthly recurring revenue (MRR) growth, and retention
Partner with lifecycle, performance marketing, and creative teams to execute multi-channel GTM campaigns with clear KPIs and structured readouts that demonstrate progress against business outcomes to leaders and cross-functional partners
Proactively identify and tap into resources across Yelp's broader organization to build capabilities and scale work that a small team couldn't do alone
Develop and iterate on audience-specific positioning and messaging for AI-native capabilities — including voice AI — translating technically complex features into clear, compelling value propositions that differentiate Yelp Host across restaurant operator segments and use cases
Build and maintain sales enablement materials that empower inbound and outbound sales teams to close deals
Source and develop compelling social proof assets that fuel campaigns and reinforce product credibility
Collaborate with product and engineering teams to ensure major feature launches are supported with the right positioning, customer communications, and enablement materials

Requirements

What you’ll need

5+ years of experience in product marketing or a related field within a B2B SaaS or technology environment
Proven track record of conducting customer research (qualitative interviews, surveys, focus groups) and translating findings into actionable GTM strategy
Experience developing GTM strategies for new products or segments in a B2B SaaS context — including ICP definition, messaging development, and launch execution
Strong analytical mindset: you’re comfortable working with data to size opportunities, evaluate performance, and make recommendations
AI-first working style: you actively use AI tools (LLMs, research assistants, automation) to accelerate synthesis, improve output quality, and do more with less
Comfortable operating without complete resource allocation — able to build cross-functional coalitions, earn trust quickly, and pull in what you need without formal authority
Outstanding written and verbal communication skills — you write crisp briefs, tight decks, and compelling narratives for both executive and sales audiences
Comfortable operating independently in an ambiguous environment with shifting priorities; you’re scrappy by default and able to move fast without sacrificing quality
Bonus: experience marketing AI products with voice or conversational interfaces, or comparable emerging-tech product marketing at an early-stage company or within a 0→1 product inside a larger one.

Benefits

Comp & perks

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

ATS Keywords

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Hard Skills & Tools

product marketingcustomer researchgo-to-market strategycompetitive analysispricing strategypackaging strategypromotional strategydata analysisAI toolssales enablement

Soft Skills

analytical mindsetcommunication skillsindependent operationcross-functional collaborationtrust buildingadaptabilityproblem-solvingscrappinessnarrative developmentfeedback loop creation