Yelp

Senior Manager, Field Marketing

Yelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $188,000 - $282,000 per year

Job Level

Senior

About the role

  • Own the trade show and events playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, and pipeline.
  • Run the full show: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment.
  • Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner and internal creative teams.
  • Own the narrative: Define the messaging for each event and make sure every touchpoint is consistent with support from PMM and creative experts.
  • Keep everyone in sync: Partner with Sales, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan.
  • Make the marketing engine hum: Own pre and post event outreach and collaborate with Sales on SLAs.
  • Build Yelp’s influencer approach: Recruit a roster of influencers and partners and build a distribution plan targeting Mid-Market and Enterprise decision makers.

Requirements

  • 8+ years in event marketing; ideally in a B2B SaaS or high-growth environment.
  • Highly organized, polished, and top tier program management skills when multiple events, shows, and influencer campaigns are happening at once.
  • Strong messaging, content, and GTM instincts.
  • Proven experience running trade shows and events end-to-end, from planning to onsite execution.
  • Operational competence managing multiple vendors, budgets, timelines, shipping, and onsite problem-solving.
  • Experience with event platforms and tools (lead capture, registration systems, event portals, etc.).
  • A data-driven approach to pipeline, performance, and ROI.
  • Willingness to travel for key events (20-30% depending on event calendar).
Benefits
  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingprogram managementtrade show executionvendor managementbudget managementtimeline managementdata analysislead captureregistration systemsevent portals
Soft Skills
organizational skillscommunication skillscollaborationproblem-solvingstrategic thinkinginfluencer recruitmentcontent creationmessagingattention to detailadaptability