Yelp

Senior Director, Business Marketing

Yelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $173,000 - $324,000 per year

Job Level

Senior

About the role

  • Hire, coach, and manage a team of growth marketers, channel owners, field marketers, and campaign developers with the goal of building marketing programs that generate Mid-Market and Enterprise sales opportunities.
  • Build the overarching strategy for how Yelp’s Mid-Market and Enterprise growth marketing program will generate sales opportunities including channel selection, technology investments, campaign cadence, messaging, sales partnership, budget allocation, and account targeting prioritization.
  • Develop and lead a process to launch integrated, multi-channel campaigns with Yelp’s latest, best product and innovation messaging on available channels to generate opportunities from accounts not responding to sales activity.
  • Work with cross-functional leadership in Sales, Product, RevOps, and BizOps to create a fast opportunity handoff and SLA process, tell the best story, and measure the impact on the business.
  • Own budget development and resource allocation including agency management, FP&A partnerships, monthly spend reporting, spend optimization, and building cases for new investment opportunities.
  • Build reporting views and cadence to tell a real-time story of the impact of the program on Sales and the Mid-Market and Enterprise Yelp Advertising business down to revenue whenever possible.
  • Present learnings and program impact to leadership in an effort to build transparently and make other GTM teams more effective.

Requirements

  • 10+ years of experience in a similar Mid-Market and/or Enterprise Demand Generation or Growth Marketing leadership role; ideally in a media or SaaS environment.
  • Deep expertise in modern Demand Generation tactics and technology including but not limited to signal-based marketing, high-volume automation, and AI workflows.
  • Experience hiring and managing great talent across multiple forms of marketing expertise.
  • Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations.
  • Experience with experiment design, A/B testing, and rapid test iteration.
  • Excellent communicator, verbal and written.
  • Skilled at translating complex analyses into actionable insights for all audiences.
  • Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology.
  • Organized thinking and clear leadership principles that help teams build and adapt quickly.
Benefits
  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Demand GenerationGrowth MarketingSignal-based MarketingHigh-volume AutomationAI WorkflowsExperiment DesignA/B TestingRapid Test IterationBudget DevelopmentResource Allocation
Soft Skills
LeadershipCoachingCommunicationOrganizational SkillsAnalytical ThinkingBusiness IntuitionProduct IntuitionSynthesis of MetricsIntellectual CuriosityAdaptability