Own and execute the end-to-end strategy and execution for lifecycle marketing campaigns from strategy to building to reporting, analysis, and optimization to drive aggressive acquisition for Restaurants’ products
Manage the entire customer journey, moving beyond simple acquisition to drive retention, upsell, and advocacy
Be hands-on in our marketing automation platform (Salesforce Pardot) to set up email and push campaigns to educate, engage, and convert prospects across all restaurant segments (SMB, Mid-market, and Enterprise)
Partner with Marketing Ops and other Yelp LCM managers to inject Yelp Host messaging into every possible touchpoint across the entire company
Plan, design, and execute high-tempo lifecycle marketing tests (A/B testing subject lines, offer timing, and channel mix)
Write creative briefs and manage production workflow
Manage Calendly events to streamline customer scheduling and engagement
Uncover opportunities for marketing campaign optimization across the customer lifecycle including segmentation and personalization

Requirements

5+ years of experience in email and lifecycle marketing or related field within a SaaS, B2B tech, or restaurant technology environment
3+ years experience building marketing automation campaigns using top-tier tools such as Salesforce Marketing Cloud, Pardot, Braze, Hubspot, Eloqua or similar
Expertise in Salesforce Pardot, specifically building Engagement Studio campaigns and form handlers
Ability to design assets using Canva and navigate Figma files
Experience managing Calendly events and integrations
Familiarity with Validity for monitoring sender reputation and deliverability
Comfortable modifying and updating HTML and CSS email templates
Growth mindset, viewing lifecycle marketing as a revenue engine
Demonstrated expertise or strong interest in AI/ML—using AI for research, copywriting, optimization, and analysis
Strongly analytical, using data to derive insights and produce regular reporting
Strategic lifecycle marketing program experience, including Upsell/Cross-sell, nurturing, and retention (loyalty, referrals, or churn-reduction) campaigns and automation
Outstanding communication skills—both written and verbal—with the proven ability to collaborate with technical stakeholders and influence leadership.

Benefits

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketinglifecycle marketingmarketing automationA/B testingHTMLCSSdata analysissegmentationpersonalizationAI/ML

Soft Skills

communicationcollaborationanalytical thinkingstrategic thinkingcreativitygrowth mindsetinfluenceproblem-solvingworkflow managementcustomer engagement